A/B testing

Natalie Lesyk
Natalie Lesyk

How to perform efficient A/B testing for a landing page

Every day we should take new steps and learn something new. So we’re moving ahead with a series of guidelines on different aspects of landing pages and offering you a new guide.

In this guide, we’ll consider what A/B testing is, what the elements of an A/B tests are, which testing tools you can use, the necessity for experiments as well as ways to achieve your conversion goals.

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