Nowadays, nobody questions the power of YouTube. Video content grows in popularity year by year, and so does the platform. Realizing the potential of YouTube in generating engagement, driving traffic, and raising overall brand awareness, businesses have flooded the platform with content in attempts to reach their audience. And you know what? You should follow their example! After all, 54% of consumers admit they want to see more videos from brands they are interested in.
Driving organic traffic to your website or blog is a serious challenge in itself. One thing is to create engaging content, and another is to make it visible on the internet. While it isn’t easy to convince search engines like Google that your content is “the one”, the need to appear on SERPs (search engine results pages) persists as long as you want your audience to find you easily online.
It’s no secret that search engine optimization is an overall complex subject. You will learn that as soon as you dig deeper, beyond things like keyword usage, editing meta-tags, and link building. This is not to say that these techniques are simple, but at least they are more or less known to most people who have ever created a website and attempted to promote it on the web.
Optimizing your website for search engines is hardly possible without following a broad array of metrics allowing you to identify how well your site ranks against the competitors and whether your online presence is visible enough to your potential clients.
If you deal with internet marketing, the terms SEO and SEM should be household names for you. But if you are new to the industry, these two may cause confusion. Some people don’t differentiate SEO and SEM at all, using the terms interchangeably, others treat them as two completely unrelated concepts. Both are quite typical misconceptions. And as always, the truth lies somewhere in the middle.
When buyers choose a product, they feel more comfortable if they can consult with a real person. This is the main advantage of a physical store. When it comes to online shopping, the remote consulting is achieved mostly through the phone, email or live chat. The latter is gradually becoming one of the most effective and widely used methods of online communication. Reportedly, 63% of buyers admit that they are more inclined to check out a website if it has a live chat through which they can contact a brand representative.