SEO/SEM

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Brenda Peterson
Brenda Peterson

Answers to frequently asked questions on SEO: success factors, SEO-friendly sites, troubleshooting

SEO definition

Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime.

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Maria Novak
Maria Novak

When and Why You Should Use a Landing Page: The Hitchhiker’s Guide to the Galaxy of Landing Pages

Have you read The Hitchhiker’s Guide to the Galaxy by Douglas Adams?

If you have, you may ask what the connection is between this book and a landing page. The book is great. We like the metaphor of exploring an unknown space with the help of a guide.

Just as a real travel book offers a guide to a new location, our guideline series offers a guide to the galaxy of SEO and marketing that can be totally new to you. SEO specialists and marketers are like hitchhikers in an open space, and they require a comprehensive travel guide. Here we offer one more guide on when and why to use landing pages.

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Natalie Lesyk
Natalie Lesyk

How to perform efficient A/B testing for a landing page

Every day we should take new steps and learn something new. So we’re moving ahead with a series of guidelines on different aspects of landing pages and offering you a new guide.

In this guide, we’ll consider what A/B testing is, what the elements of an A/B tests are, which testing tools you can use, the necessity for experiments as well as ways to achieve your conversion goals.

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Ashley Kingsey
Ashley Kingsey

SEO Guide: 18 Basic Things to Consider When Optimizing Your Website

It might seem you know everything about keywords, links, and metadata, but there’s always an insight you can get in the most unexpected place. For instance, do you know how to SEO your site content-wise?

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Ashley Kingsey
Ashley Kingsey

What is SEO?

Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime. The same can be said of the question of what SEO is. You can open Wikipedia (or the paper versions, like encyclopedias or web marketing textbooks) that provide the most obvious answer. The definition of search engine optimization isthe process of affecting the visibility of a website or a webpage in a web search engine‘s unpaid results—often referred to as ‘natural,’ ‘organic,’ or ‘earned’ results.” That definition is dry, logical, and non-thrilling.

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Maria Novak
Maria Novak

The 5 best conversion practices for good landing pages

Yesterday I was walking in a small cozy park near my house. In springtime, every single thing that is capable of blossoming blossoms; even those that can’t try to! ☺

I was observing birds and bees navigating buds and landing on fully open flowers when it occurred to me that they are like web surfers Googling for necessary information. Web users are like bees, essentially: they only land on flowers (pages) with honey (useful information). So I started wondering what makes your landing pages attractive to “bees,” i.e. to your visitors.

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