How many emails do you receive daily? Are there many of them that you actually read? Have you ever thought what exactly makes you open certain messages and ignore all the rest? If you have ever tried to promote anything through the email, you must have noticed that some email messages happen to be effective, while others fail.
Gone are the times when email was the only way to communicate online. Sending electronic letters the good old fashioned way is being gradually replaced by instant personal messaging and posting on social media.
Remember when people were grumbling about the lack of personal touch and intimacy in emails as opposed to traditional hand-written letters? Well, as ironic as it may sound, today emailing seems to be the most personal and intimate way of online correspondence.