Brenda Peterson
Brenda is Technical Specialist at Ning
Brenda Peterson
Brenda Peterson

SEO vs. PPC: To Pay or Not to Pay?

If you do business online or deal with digital marketing in any form, you certainly know that the best way to promote your business website and boost conversions is by getting traffic. 

Traffic is the exposure that translates directly into online visibility, which, in turn, increases conversions. The more visibility you get, the more traffic you can expect to generate in the future. It’s a vicious circle of the digital age: you need traffic to drive even more traffic!

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Brenda Peterson
Brenda Peterson

How to Set up a Custom Business Email Address

Have you ever felt embarrassed when giving your clients a business card with an email address like that jasonbikes@gmail.com? Then you’ve reached the point where your business is not just a pilot project anymore. 

Professionalism is not only reflected in how you do things but also in how you appear in your customers’ eyes. A custom business email address is one of the factors that shape your brand image, along with your business website, logo, support service, etc. No doubt, an email address like ceo@jasonbikes.com would look much more convincing and professional on your business card than a generic Gmail or Yahoo account.

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Brenda Peterson
Brenda Peterson

What Is Guerrilla Marketing: Taking Your Audience by Surprise

Most people don’t like ads. And you can’t really blame them. We live in a world where thousands of brands struggle for exposure. Ads are everywhere: in the streets, in public transport, on the TV, radio, and, of course, on the Internet. You will hardly find a popular website that wouldn’t throw a bunch of PPC ads right at you. And it seems there’s nowhere you can hide. Everyone wants your attention! No wonder why ads have become a nuisance for so many people these days. 

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Brenda Peterson
Brenda Peterson

15 Actionable Tips for Growing YouTube Subscribers

I could start this post by explaining the importance of YouTube for your digital marketing. But there’s no need to rehash the obvious. YouTube is not just the largest video-sharing platform in the world; it is known to be the second largest search engine after Google. So if you manage to harness its power, consider yourself golden as you get access to the inconceivable audience of almost 2 billion monthly active users worldwide!

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Brenda Peterson
Brenda Peterson

10 Key Metrics Every Business Should Look Out For

Just like you can’t drive a car blindfolded, you can’t do business without paying attention to the numbers. Otherwise, you’re doomed to crash — in both situations. How much revenue does your company earn? What’s your growth rate? How much you spend on developing your products and marketing them? These and more questions need to be answered so that you can effectively measure your financial performance, track achievements, control expenses, balance the failures, and prevent disasters.

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Brenda Peterson
Brenda Peterson

How to Use Limited Time Offers to Boost Sales

How often did you catch yourself thinking: “I would probably not have bought this if not for that special deal”? I bet pretty often. I know I did! Let’s face it, it feels like they take it from you unless you grab the chance to snag that t-shirt half-price, even if deep inside you realize that the offer is nothing but a marketing trick. And you really can’t be blamed for that. No one wants to miss out on an opportunity to have something for a reduced price or that comes with a cool bonus. In marketing psychology, this is called “fear of missing out,” abbreviated as “FOMO.”

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