Today is a big day for the Ning team. We’ve just announced that we’ve signed an agreement to be acquired by Glam Media. I couldn’t be more excited about the future for Ning and the massive achievements our combined teams can reach together.
Glam is the leader in vertical media, bringing the world’s brands online through their premium advertising and publishing platforms. By combining Glam’s vision for brands with Ning’s leading position in creating custom social experiences, the two companies will change the way brands intersect with social. Glam + Ning will bring the context and relevancy that brands are looking for in the way they interact with audiences online.
The year 2010 will go down in history as a breakthrough year in which Social Media went truly mainstream, as over 75 percent of the online audience used some form of social Web technology. The year 2011 promises to be even more transformative as consumers increasingly expect and demand that every experience they have on the Web will have social features built in from the ground up rather than simply being bolted on. We’re calling this trend the Custom Social Revolution, and we’re excited to be playing a part in it along with all of you, our Ning Creators!
I’m excited to introduce three new versions of the Ning Service that we will roll out in July. When we announced two weeks ago that we were going to refocus on paying Ning Networks and phase out our free service, we knew there would be many questions about what the new Ning would look like. Our goal with these offerings — as explained below — is to enhance the experience Network Creators have on Ning, and by extension, the experiences your members have as well.
As many of you know, we made a decision yesterday to focus 100% of the company on enhancing the features and services we offer to paying Ning Creators. The tens of thousands of you who already use our paid service represent over 75% of our traffic, and we’ve heard repeatedly from you ways that we can deliver a killer service to help make your Ning Network more effective. Some examples of things we are working on that you’ve asked for include new APIs, a new mobile experience and new advertising and revenue opportunities.