Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime. The same can be said of the question of what SEO is. You can open Wikipedia (or the paper versions, like encyclopedias or web marketing textbooks) that provide the most obvious answer. The definition of search engine optimization is “the process of affecting the visibility of a website or a webpage in a web search engine‘s unpaid results—often referred to as ‘natural,’ ‘organic,’ or ‘earned’ results.” That definition is dry, logical, and non-thrilling.