Content marketing is becoming one of the most popular ways to attract customers and increase sales for all kinds of businesses. It appears that 89% of B2B marketers and 86% of B2C marketers are actively using content as the essential tool for their promotion strategies. Surprising? Not really. According to the recent surveys, 82% of people actually enjoy consuming content from companies and 73% of buyers prefer to get acquainted with brands namely through articles rather than ads.
There’s nothing surprising in the fact that 93% of all online experiences start with a search engine. Every time you need a product, service, or information, you go to Google, Bing, Yahoo or any other search engine available because this is the most convenient way of finding stuff.