Content marketing is becoming one of the most popular ways to attract customers and increase sales for all kinds of businesses. It appears that 89% of B2B marketers and 86% of B2C marketers are actively using content as the essential tool for their promotion strategies. Surprising? Not really. According to the recent surveys, 82% of people actually enjoy consuming content from companies and 73% of buyers prefer to get acquainted with brands namely through articles rather than ads.
LinkedIn is the largest social network for professionals in the world. With more than 467 million users, the platform offers countless opportunities for getting public exposure in the B2B segment. So if you are a business owner, an expert in your industry or just highly qualified specialist who owns a personal website or blog, LinkedIn can serve you as a perfect traffic generator.
Whoever is still using press releases and spending money on ads is definitely not getting the bang for their buck. That’s because the majority of consumers and businesses are not paying attention to these marketing channels. Instead, they are on other channels seeking out more from brands than a press announcement or sales copy. Today’s audiences want helpful and relevant content that delivers something of value to them.