Social Media

Ning helps individuals, nonprofits & companies with social media: strategy, website design, community building, multimedia storytelling & fundraising campaigns.

Gregory Mount
Gregory Mount

What Is Remarketing: Taking Your Conversions Back

Good old online advertising is still on the rise. But more and more businesses come to the conclusion that relying solely on classic targeting methods is not cost-effective enough in terms of investment. After all, the best ROI is usually achieved when advertisements are shown to “warm” customers, the people who are already familiar with your brand.

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Ashley Kingsey
Ashley Kingsey

5 Best Form Builder Tools to Use in 2019

What is the most versatile tool for generating leads, getting feedback from customers, and conducting market research? You must have already guessed — forms! 

As consumers, we hardly pay much attention to such seemingly insignificant things as online forms. That is, at least until we run into very annoying ones or forms that are too long or badly composed. In that case, it is hard to stay indifferent! 

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Gregory Mount
Gregory Mount

How to Determine Your Market Size: Estimating Your Business Opportunities

Knowing the market size is vital for providing your company’s management team with an objective assessment of the current market situation. It allows you, your team, and your stakeholders to see the real opportunities for business development, to identify your position among the competitors, and to plan production volumes more effectively.

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Brenda Peterson
Brenda Peterson

15 Actionable Tips for Growing YouTube Subscribers

I could start this post by explaining the importance of YouTube for your digital marketing. But there’s no need to rehash the obvious. YouTube is not just the largest video-sharing platform in the world; it is known to be the second largest search engine after Google. So if you manage to harness its power, consider yourself golden as you get access to the inconceivable audience of almost 2 billion monthly active users worldwide!

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Brenda Peterson
Brenda Peterson

How to Write an Impactful Brand Manifesto

Your brand is not just the logo slapped on your products and marketing materials. Your brand is a story, an image, a set of values, and an attitude your organization is trying to develop. It’s the standpoint you take. All these details determine how your audience perceives you, how they associate themselves with your brand, and how attached they become.

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Brenda Peterson
Brenda Peterson

YouTube SEO Guide: 10 Ways to Optimize Your Videos

Nowadays, nobody questions the power of YouTube. Video content grows in popularity year by year, and so does the platform. Realizing the potential of YouTube in generating engagement, driving traffic, and raising overall brand awareness, businesses have flooded the platform with content in attempts to reach their audience. And you know what? You should follow their example! After all, 54% of consumers admit they want to see more videos from brands they are interested in.

YouTube is not just the world’s most popular video-sharing platform. It is, in fact, the second largest search engine after Google (to which it actually belongs). That means that video content uploaded to YouTube and optimized for search can not only increase your audience engagement but also make you more visible on the internet.

But how to optimize your videos for YouTube Search? Keep reading this brief SEO guide and find out how to achieve better ranking positions for your video content.

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