Social media marketing can hardly be effective without monitoring the attitude of customers toward the brand and its products. While in traditional marketing such monitoring requires through field research and surveying focus groups, the process is considerably less labor-intensive when it comes to social media marketing. Why? Because it is fully amenable to automation thanks to a variety of tools that can help you obtain the necessary data.
If there’s anything on social media that captivates people more than images, it is video. Just think how many times you have stumbled across another funny piece that sucked you in for at least a couple of minutes. It’s because videos are super engaging. Either entertaining or educative, they are easy to consume and can deliver tons of useful information while you just sit back and relax.
Boasting one billion monthly active users, Instagram is not just one of the largest social networks in the world. It is a marketing platform to reckon with. Instagram users are 10 times more active when it comes to engaging with brands than users on Facebook, which makes it a perfect tool for traffic generation and online сommunication. For this reason, Instagram is insanely popular with businesses of all scales, especially the small ones.
Social media are penetrating deeper in our lives as people spend more and more time online cultivating their social profiles. Just imagine, seven in ten internet users worldwide have active social accounts.
It won’t be an exaggeration to say that the first thing we think
about when we want to watch a video online is YouTube. It is the
most popular video-sharing platform in the world and
the second largest search engine after Google.
But what about the alternatives? Vimeo has been around since 2004, but for specific reasons, it hasn’t become such a household name among video makers and content consumers. Nevertheless, the platform attracts 240 million monthly viewers worldwide, which is in itself something to reckon with.
If your content marketing strategy involves video (and it better should), the first thing you need to figure out is what platform you’re going to share your video content on. As said before, YouTube would be the obvious choice. But don’t jump to conclusions. What’s good for one brand isn’t necessarily good for another. Therefore, let’s take a closer look at Vimeo, its advantages, disadvantages, and opportunities it offers.
Ephemeral content is on the rise with millions of people enjoying snaps and short videos made on the spot that disappear over time. This type of content is relatively new and has been pioneered by social platforms like Facebook, Snapchat, and Instagram. But its marketing potential has been quickly acknowledged by brands, influencers, and content creators.