Social media are penetrating deeper in our lives as people spend more and more time online cultivating their social profiles. Just imagine, seven in ten internet users worldwide have active social accounts.
It won’t be an exaggeration to say that the first thing we think
about when we want to watch a video online is YouTube. It is the
most popular video-sharing platform in the world and
the second largest search engine after Google.
But what about the alternatives? Vimeo has been around since 2004, but for specific reasons, it hasn’t become such a household name among video makers and content consumers. Nevertheless, the platform attracts 240 million monthly viewers worldwide, which is in itself something to reckon with.
If your content marketing strategy involves video (and it better should), the first thing you need to figure out is what platform you’re going to share your video content on. As said before, YouTube would be the obvious choice. But don’t jump to conclusions. What’s good for one brand isn’t necessarily good for another. Therefore, let’s take a closer look at Vimeo, its advantages, disadvantages, and opportunities it offers.
Ephemeral content is on the rise with millions of people enjoying snaps and short videos made on the spot that disappear over time. This type of content is relatively new and has been pioneered by social platforms like Facebook, Snapchat, and Instagram. But its marketing potential has been quickly acknowledged by brands, influencers, and content creators.
It’s no secret that social media users make a tidbit for businesses of all scales. This is why social networks are considered to be one of the most effective digital marketing channels. After all, there are 3.196 billion people out there who actively use social media for various purposes. It’s as much as 42% of the global population! And the figure is growing by 13% on a year-by-year basis.
Only ten years ago, a job as a social media consultant was simply nonexistent, pretty much as the term ‘social media marketing’. Today, however, almost every forward-thinking company has at least one account on social media, as well as a qualified specialist who helps to optimize the SMM performance.
There’s no denying that promoting your products, services or content on social media is essential for your business. This is why 93% of marketers around the globe invest time, efforts, and money to get their businesses out on major social platforms like Facebook, Instagram, Twitter, etc.