SEO, standing for ‘search engine optimization’, is the issue that seems to concern every earnest online marketer today. In fact, 61% of businesses see SEO and growing their organic online presence as the top priority in terms of inbound marketing. And rightfully so. SEO determines whether your business is visible online or gets lost among the competitors.
Whatever the scale of your business, the internet can make it grow faster. This is the truth almost every industry has acknowledged in the recent years. It is reported that 3,773 billion people, which accounts for more than a half of the world’s population, are active internet users; 2,789 billion of them are on social media. It is simply unaffordable to ignore the statistics like that if you reckon yourself among forward-thinking entrepreneurs. Nowadays, people literally live on the internet: they communicate, search for information, and buy products online. But how do you leverage this to boost your business? The solution is digital marketing.