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What do you usually do when you stumble across an ugly-looking and poorly optimized website? Do you stay and continue struggling against all odds in order to find the information you came for? Unlikely. Why would you even bother if there are so many other websites out there? Your time is valuable, and so is the time of other internet users. This is why good usability is considered to be the cornerstone of web design, determining whether a site will serve its intended purpose.

Social network sites rule the world. That statement is the truth nowadays and it will be in the future. The world belongs to the social media network. People evolved and changed by accepting technology as a tool that allows unconditional freedom of expression and connection with diverse communities. Ning allows you to create your personal domain, that will work out well in the long run.

It might seem you know everything about keywords, links, and metadata, but there’s always an insight you can get in the most unexpected place. For instance, do you know how to SEO your site content-wise?

Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime. The same can be said of the question of what SEO is. You can open Wikipedia (or the paper versions, like encyclopedias or web marketing textbooks) that provide the most obvious answer. The definition of search engine optimization is “the process of affecting the visibility of a website or a webpage in a web search engine‘s unpaid results—often referred to as ‘natural,’ ‘organic,’ or ‘earned’ results.” That definition is dry, logical, and non-thrilling.