When and Why You Should Use a Landing Page: The Hitchhiker’s Guide to the Galaxy of Landing Pages
Have you read The Hitchhiker’s Guide to the Galaxy by Douglas Adams?
If you have, you may ask what the connection is between this book and a landing page. The book is great. We like the metaphor of exploring an unknown space with the help of a guide.
Just as a real travel book offers a guide to a new location, our guideline series offers a guide to the galaxy of SEO and marketing that can be totally new to you. SEO specialists and marketers are like hitchhikers in an open space, and they require a comprehensive travel guide. Here we offer one more guide on when and why to use landing pages.