Have you read The Hitchhiker’s Guide to the Galaxy by Douglas Adams?
If you have, you may ask what the connection is between this book and a landing page. The book is great. We like the metaphor of exploring an unknown space with the help of a guide.
Just as a real travel book offers a guide to a new location, our guideline series offers a guide to the galaxy of SEO and marketing that can be totally new to you. SEO specialists and marketers are like hitchhikers in an open space, and they require a comprehensive travel guide. Here we offer one more guide on when and why to use landing pages.