In the digital age, the concept of ‘design’ has drastically changed. Nowadays, this term covers not only graphic design but also new forms of digital product design. Their primary objective is to create user-friendly interfaces. The primary requirements are practicality, intuitiveness, and convenience. And it is namely the UI and UX design that are meant to meet these requirements.
What do you usually do when you stumble across an ugly-looking and poorly optimized website? Do you stay and continue struggling against all odds in order to find the information you came for? Unlikely. Why would you even bother if there are so many other websites out there? Your time is valuable, and so is the time of other internet users. This is why good usability is considered to be the cornerstone of web design, determining whether a site will serve its intended purpose.
Although the content is undoubtedly the most valuable asset of your Ning network, the design is something to be taken very seriously as well. No matter how relevant and engaging your content is, no one would be particularly excited to browse an ugly website, right? The truth is, 38% of people give up engaging with a website if they find it unattractive. Obviously, as a network creator, you don’t want to lose this much audience. On the contrary, you want users to be happy about every single aspect of your creation.
Design and marketing are the two major interlinked terms for the potential increase in business and marketing. It is a challenge for the business owners to get all the aspects of business growth aligned in a right way. Unique concepts and best designs are sold by the high-end companies to make an impact on most of the audience.
Everyone understands the importance of an impressive logo to a company. It doesn’t matter whether you run a well-established business or are launching a start-up – either way, you need to catch people’s attention by all possible means. Visual attention-getters are the most important, as the majority of people (approximately 90% of the population) are best equipped, both physiologically and psychologically, to understand and memorize information taken in through visual channels.