The Instagram community has grown to 800 million monthly active users, and 500 million of them use it on a daily basis. If you’re dealing with e-commerce, numbers like these just don’t leave you any other choice but to put Instagram on the list of your sales channels.
Social media outreach is a relatively new concept. In the past, marketers used to rely on strategies which were quite far from being targeted. The logic was very simple: create a product and try to get in front of as many eyes as possible by means of TV advertisements, billboards, newspaper ads, etc. The more people are aware of your product, the more chances you get to sell it. In this sense, those marketing tactics took quantitative approach instead of qualitative. What is more, to be able to promote your brand, you inevitably had to pay for the exposure.
Marketing world has changed a lot. Technological advancements make people use social media more and more often. Now, when people are literally living on their smartphones, there are no doubts: social media can be a perfect place for marketing your business. Read this informative guide about social media tools you can install to market your Ning network.
Whether you are an established company, startup, nonprofit, or any other organization, you need social media to stay relevant. It’s tough to navigate the different platforms, decide what type of content you want to create, and who you want to target. It is also crucial for your Ning network.
Check out our guide before you dive in. We have your back from beginning to end, and give you a detailed social media strategy plan.
Are you struggling to stimulate activity in your online community? Do you have lots of members but little participation? Try asking the sorts of questions that stimulate discussion in every online community.