According to Harvard Business Review, it costs five to twenty-five times more to attract new customers than retain the existing ones. While retention is cost-effective, it also yields more profit for the businesses. If you increase retention rates by five percent, you can enhance your profit by 25-95%.
Article was provided by Ning’s friend Georgi Todorov. He is a digital marketer. Georgi recently started his NGO DigitalNovas.
His passion is to help startups grow and thrive in a competitive environment.
Influencer marketing is getting more and more buzz every single day. Just recently, Kylie Jenner, a popular influencer, made a whopping $420 million in 18 months with the cosmetic company. There is other similar news like this of how companies are significantly boosting their revenue with influencer marketing campaigns.
There has never been a better climate in history for starting a new business. Unfortunately, this has led to lots of bland companies that all look alike popping up at every corner – it looks like everybody wants to be an entrepreneur these days. This is precisely why creating a recognizable brand with a unique brand message has become vital for success in the modern business world.
8 Secrets To Run Your Content Marketing Smoothly
Content marketing is known to be an essential part of operating a successful business on the internet. Without an appropriate content marketing strategy, an online business would not be able to show off their expertise, gain the trust of new followers, and drive more sales to their business – all of which are important goals to reach for a business before they can consider themselves successful. Even though content marketing might seem somewhat confusing when a business owner is still new to this term, with a little bit of practice and by following the right steps, a business owner can take their company from serving a handful of clients to delivering their products or services to millions around the globe in a matter of months.
Having millions or even thousands of people reading your content is the dream of many marketers. However this proves to be quite difficult unless you are a famous personality or celebrity. That is why when you finally achieve that dream; you ought to take advantage of it for your content marketing and business growth.
There is actually more to be done than just making your content go viral. You need to generate conversions that come down to the sales channel and have more than just likes and shares.
