Content is our life. While it always has been to some degree through television, radio, newspapers, magazines, books, and encyclopedias, it’s the format that has changed. Now that online and mobile content is so readily available, we seem to want more of it.
Influencer marketing is on the rise every single day with several brands spending huge with influencers (over one billion dollars per year) according to a study by Mediakix. As an entrepreneur, you need to understand that your social media strategy is critical in achieving the needed results. Social media marketing industry continues to evolve and various influencer marketing trends applied to boost the game. You will have to stay up to date with the trends to be able to spark engagements and conversations around your products and services.
Online community guidelines detail the types of behaviors that are and are not appropriate on your community. They include things that some might consider obvious, but they also include items that are somewhat unique to you and your community. I liken an online community to a country. Each country has culture, laws and social norms that make it different from every other country.
Are you struggling to stimulate activity in your online community? Do you have lots of members but little participation? Try asking the sorts of questions that stimulate discussion in every online community.
Manny Hernandez is a
nonprofit leader, a recognized social media author and a passionate
diabetes advocate. He is a frequent speaker at international
conferences about health, diabetes and social media and has been
interviewed by The NY Times, NPR, Fox News Health and Bloomberg
News on these topics. He authored ‘Ning for Dummies’ and has
collaborated in other books on social media and health
Manny heads the Diabetes Hands Foundation (DHF), a nonprofit that connects, engages and empowers people touched by diabetes through its social networks on Ning, TuDiabetes.org (in English) and EsTuDiabetes.org (in Spanish) and programs like The Big Blue Test and No-Sugar Added Poetry. DHF offers information and support to more than 200,000 people around the world every month.
Whenever I am surrounded by women of the Web, I am impressed with how they leverage new digital products and services to enrich their lives and to help other women succeed in digital channels. This spirit of innovation and collaboration was especially noticeable at SheCon’11 and defined the tone and the energy of the conference in Miami this May 20-22.