September 2007


Is Social Networking Right for Your Brand?

In the past few weeks, I’ve been asked the same question by a number of large brands:

“What’s the best way for us to incorporate social networking into our brand strategy?”

I think that there are a few ways to answer this question. First, social networking isn’t for everyone. Knowing what will and won’t work for your brand, your company, and your customers upfront is critical.

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