How often do you face the problem of choice in your digital marketing? How do you decide what’s right for your audience? What choices allow you to get the most out of your strategy and boost your conversion rate? These are the questions you can’t avoid when building a business website, creating content for your online presence, and engaging in marketing activities.
The era of chatbots is already here, whether you are ready or not. You can either ignore the trend or accept it as an opportunity to improve communication with your customers and help your business grow. After all, 69% of consumers prefer chatbots when a quick reply from a brand is needed.
The largest and the most influential companies such as Facebook and Microsoft are involved in the development of advanced chatbots. Smaller brands are also experimenting with the technology. Thus, we can safely say that we are on the verge of a boom.
In the world where the internet is the cornerstone of learning and communication, we want our kids to master information technologies at a very young age. After all, technology is the key to knowledge nowadays.
Creating a website for kids is a great way to get your children acquainted with the World Wide Web safely, educate them in the field of IT, and impart useful tech skills that will help them in the future.
If you deal with internet marketing, the terms SEO and SEM should be household names for you. But if you are new to the industry, these two may cause confusion. Some people don’t differentiate SEO and SEM at all, using the terms interchangeably, others treat them as two completely unrelated concepts. Both are quite typical misconceptions. And as always, the truth lies somewhere in the middle.
Social media are penetrating deeper in our lives as people spend more and more time online cultivating their social profiles. Just imagine, seven in ten internet users worldwide have active social accounts.