Brenda Peterson
Brenda is Technical Specialist at Ning
Brenda Peterson
Brenda Peterson

How to Use Limited Time Offers to Boost Sales

How often did you catch yourself thinking: “I would probably not have bought this if not for that special deal”? I bet pretty often. I know I did! Let’s face it, it feels like they take it from you unless you grab the chance to snag that t-shirt half-price, even if deep inside you realize that the offer is nothing but a marketing trick. And you really can’t be blamed for that. No one wants to miss out on an opportunity to have something for a reduced price or that comes with a cool bonus. In marketing psychology, this is called “fear of missing out,” abbreviated as “FOMO.”

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Brenda Peterson
Brenda Peterson

How to Write an Impactful Brand Manifesto

Your brand is not just the logo slapped on your products and marketing materials. Your brand is a story, an image, a set of values, and an attitude your organization is trying to develop. It’s the standpoint you take. All these details determine how your audience perceives you, how they associate themselves with your brand, and how attached they become.

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Brenda Peterson
Brenda Peterson

The Best Lead Generation Tools to Boost Your Business in 2019

One of the essential stages of any ​​marketing strategy is lead generation. We all know that leads are the key to sales. Leads are contacts that allow businesses to reach their customers and involve them in any form of interaction that would potentially result in a conversion.

You can obtain leads by encouraging prospects to perform specific actions on your business website: sign up, make a phone call, subscribe for a newsletter, fill out an online registration form, order a product or service, etc. The more leads you generate, the more potential conversions you can expect.

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Brenda Peterson
Brenda Peterson

YouTube SEO Guide: 10 Ways to Optimize Your Videos

Nowadays, nobody questions the power of YouTube. Video content grows in popularity year by year, and so does the platform. Realizing the potential of YouTube in generating engagement, driving traffic, and raising overall brand awareness, businesses have flooded the platform with content in attempts to reach their audience. And you know what? You should follow their example! After all, 54% of consumers admit they want to see more videos from brands they are interested in.

YouTube is not just the world’s most popular video-sharing platform. It is, in fact, the second largest search engine after Google (to which it actually belongs). That means that video content uploaded to YouTube and optimized for search can not only increase your audience engagement but also make you more visible on the internet.

But how to optimize your videos for YouTube Search? Keep reading this brief SEO guide and find out how to achieve better ranking positions for your video content.

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Brenda Peterson
Brenda Peterson

Social Media Checklist: 10 Objectives to Tick in 2019

Every marketer knows that the key to successful social media promotion is the ability to adapt your marketing strategy to the current trends. Social media evolve with an incredible pace, and if you really want to reach your audience effectively, you have to keep up.

The year 2019 is bringing even more exciting developments to the table. If you take your social media marketing seriously, you will need a clear roadmap to adjust your strategy and be ahead of the competition. This is why we have compiled a 10-item social media checklist that will help you draw up tangible objectives for the year. Let’s begin!

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Brenda Peterson
Brenda Peterson

The Beginner’s Guide to Affiliate Marketing

Passive income. These two sweet words seem to excite the minds of just everybody these days. With the rise of the Internet, earning passive income has become more than just a myth. The World Wide Web has given the opportunity to hit it big to everyone who has original ideas and a knack for entrepreneurship.

There are many ways to ensure passive income online. One of them is affiliate marketing, a term that has become a buzz among people who dream of getting paid while they sleep. But is it really a feasible way to strike it rich? What is affiliate marketing and how does it work? If you run a popular blog or website that generates a lot of traffic and you want to make it profitable, this article will introduce you to the world of affiliate marketing. 

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