Brenda Peterson
Brenda is Technical Specialist at Ning
Brenda Peterson
Brenda Peterson

What It Takes to Become a Social Media Consultant

Only ten years ago, a job as a social media consultant was simply nonexistent, pretty much as the term ‘social media marketing’. Today, however, almost every forward-thinking company has at least one account on social media, as well as a qualified specialist who helps to optimize the SMM performance.

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Brenda Peterson
Brenda Peterson

Top 5 Social Network Scheduling Tools to Optimize Your Marketing

There’s no denying that promoting your products, services or content on social media is essential for your business. This is why 93% of marketers around the globe invest time, efforts, and money to get their businesses out on major social platforms like Facebook, Instagram, Twitter, etc.

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Brenda Peterson
Brenda Peterson

Social Media Image Sizes: One Size Doesn’t Fit All

Why do 80% of marketers worldwide use visuals in their social media marketing? It is widely known that 80% of visual information entering the human brain is retained. This means that vivid, high-quality pictures have much higher chances to catch the public eye and bring more potential customers to you.

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Brenda Peterson
Brenda Peterson

How to Use Snapchat: A Beginner’s Guide in 5 Steps

If you haven’t heard about Snapchat yet, you must have been on vacation to the moon. Or perhaps you’re just getting old for keeping up with all the fancy social platforms that have been sprouting up like mushrooms in the recent years. Jokes aside, Snapchat is one of those social applications that have swiftly gained tremendous popularity around the world, claiming its place in the pantheon of the all-time greatest.

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Brenda Peterson
Brenda Peterson

How to Get Targeted Followers on Instagram: Quality VS. Quantity

It is widely known that Instagram is a powerful tool that can help you get publicity and give a considerable boost to your business, no matter if it is product-based or content-based. Whether your goal is to promote a newly released product or drive traffic to your website, Instagram should be your primary focus when it comes to increasing your audience engagement and getting yourself in front of more people who might eventually become your actual customers. Why? Because Instagram is visited by over 800 million active users monthly.

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Brenda Peterson
Brenda Peterson

What Is an API? A Complex Notion in Simple Words

If you deal with web development or internet marketing, you are most likely aware of what the abbreviation “API” stands for. Or at least you must have heard of the term at some point and know what’s behind it. For those who are new to programming, we’ll try to explain what an API is in the simplest terms possible.

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