Monthly Archives: July 2012

A prescription for community and success

Chris Paton is a medical doctor, consultant and researcher. He specializes in the area of “Health Informatics,” which is all about using technology to enhance the provision of healthcare. One of the ways that Chris has been using technology over the years is to create online eLearning communities to help health professionals with their continuing education. The first community he created is called New Media Medicine and has been running for about 10 years, now with over 100,000 monthly users.

More recently, Chris has created the Health Informatics Forum Ning community and is running a Health Informatics Massive Open Online Course (MOOC) using curriculum resources created by 5 leading US universities through a $10 million grant from the Office of the National Coordinator for Health IT.

Tell us about yourself.

I trained as a doctor in the UK and have worked clinically in the NHS and the NZ health service and academically at Cambridge University, Otago University and most recently at the University of Auckland at the National Institute for Health Innovation. I recently completed an Executive MBA at the University of Auckland.

My research area is “Health Informatics” and I’m particularly interested in how we can use social media for eLearning and knowledge sharing. Over the years I’ve created about 80 eLearning courses as an eLearning consultant for the healthcare sector.

When and how did you get started with creating social communities?

The first community I created was New Media Medicine (NMM) about 10 years ago. This was before Ning. I set it up as an addition to an anatomy eLearning course I created for medical students. I found that the students really enjoyed chatting on the community and it grew over time to become one of the largest communities for medical students with over 100,000 monthly users.

New Media Medicine has been running for almost 10 years. That’s awesome! What are the most profound changes you’ve seen in that time?

The biggest change since I created NMM has been the rise of non-specific networks such as Facebook and Twitter. These weren’t around when I created the community and I have found that many of our members now also have accounts on these sites, and even use their Facebook accounts to continue discussions started on NMM and vice versa. More recently, the shift to mobile platforms has been significant, with more and more users using iPhones and tablets to access the site.

Despite all these innovations, the basics of running a community have changed surprisingly little over the last decade. People use the forum at NMM in pretty much the same way as they always have in the past.

And what are the other communities you manage?

My main other community is the Health Informatics Forum (HI). I started the site a few years ago as there really wasn’t a good online community for people like me interested in using technology in healthcare. Health has been a little bit slow to adopt new information technologies and therefore HI has only really taken off as a speciality for doctors in the last few years. In fact, it’s only since last year that US doctors could be “Board Certified” in Clinical Informatics as a sub-specialty.

I’ve also created a Ning community for eLearning professionals called eLearning Talk that aims to fulfill a similar role to the Health Informatics Forum for the eLearning industry.

I’ve also started Ning communities for other organisations. I created the Health Innovation Exchange (HIVE) for the Ministry of Health in New Zealand and I’m working an number of new communities for organisations in the health sector.

Your communities are becoming important resources for thousands of people. Given your audience, how are you managing these communities simultaneously?

I rely on the communities themselves to help me manage them. We get lots of volunteers offering to help with moderation and we have a policy of fairly strict moderation that tends to limit problems that can happen with unmoderated forums.

What are the main things you’ve learned since being in this online space?

I’ve learnt a lot over the last 10 years, but the main thing is have patience and persistence!

What’s the primary way people are using your Ning communities? Is it to learn, consume, discuss — or a mix?

Most people just browse an online community. Compared to the number of registered users, the number of people just browsing without logging in is huge. However, once they are signed up and logged in, most people use the sites to ask questions and to help their colleagues by providing answers. The discussion forum is where the action is on my Ning sites.

What are people doing on your Ning community they aren’t doing elsewhere?

On the Health Informatics Forum we get a lot of people who are interested in Health Informatics as a career, which is something reasonably unique. There are sites where people discuss the technical or business side of health informatics, but our community is very open to new-comers and we’re trying to encourage people into the industry as there is a real need to build the health informatics workforce.

Are there any inspiring or health-related success stories that have come about because of your communities?

We have many success stories on New Media Medicine. One of the main uses on the site is to help people become doctors. Many medical students come from relatively affluent backgrounds and are able to pay for assistance and tutoring through the various entrance exams and the interview process. For people without these resources or family support, our site offers a wealth of free advice and support from other users to help them through the process. We’ve had many users who have tried unsuccessfully to become a doctor for several years before coming to our community and getting help from medical students and doctors on the site. It’s great to read their blogs on the site as they finally graduate from medical school and start practicing medicine.

For someone looking to get started with building a community, what’s the first piece of advice you’d offer?

The key to building a successful community is to have the passion to keep going over time and find other people that are willing to contribute to your community. Once you have a good base of users, things start to self-generate.

What’s next for you?

I’m interested in working with a wider range of organisations through my eLearning Consultancy service to help them make the most of social media in their eLearning offerings. I recently gave a talk at a corporate eLearning conference and there was a lot of interest in how organisations can go “beyond the LMS” and provide more modern and innovative tools to help their employees learn.

From a research point of view, I’m interested in exploring in more detail how using social media technology enable more effective learning experiences. This is a fairly difficult question to answer but my intuition is that, by providing a means of communication and trust building between learners, social media communities offer some real advantages over “traditional” methods of delivering online training.

Ning Mobile: A New Interface Designed for Modern Smartphones

We’re happy to report that by the end of this week a new mobile experience will be rolled out to all Ning Networks. This upgrade is a complete re-write of the old Ning mobile experience. It’s built-in, completely free, and offers a lot more options for driving activity.

The contrast between the old and new couldn’t be more different. The old mobile interface was originally released around the same time Apple unveiled their App Store. We’ve been upgrading the mobile version regularly over time, but we knew it was high time for a thorough rebuild and redesign. We chose future-friendly HTML5 because it allows us to create a great-looking experience across numerous mobile devices. We were able to create something that’s high quality and that provides a frictionless experience for users. And it’s an excellent base for adding more to the mobile version down the road. Let’s take a look at a few things the new Ning Mobile offers.

A better app-like experience for your members

The old and new are radically different, but the look of the new probably won’t throw you for a loop. It’s designed in a familiar app-like way. It provides the same kind of swiping and tapping gestures most people are used to performing with their iOS and Android devices. It’s optimized for smartphones so your members can access it easily with the devices they already use every day. You won’t need any advanced design skills or a $100 Apple App Store developer’s license to publish, either. The new mobile version will be consistent and running in the background all the time. Most important: It’s very stable.

More pages, more options, new choices

While the old version didn’t provide many options for customization, the new Ning Mobile lets Ning Creators choose which features and pages they want to appear — in the order they prefer. There’s also many more features available in the new mobile experience. You can add pages to display Latest Activity, Members, Blogs, Photos, Forum, a member’s Profile Page, Groups, Events, an RSS feed, and even custom HTML pages. This greatly expands a Ning community’s mobile presence and possibilities, and we’re excited to watch as the entire Ning Platform adopts this new mobile version.

Most of the administrative settings will probably be pretty self-explanatory. A few details to keep in mind:

  • Design details: The Ning Mobile site is standardized for design consistency, but there are a few branding options for Ning Creators to take advantage of. You can upload a logo to replace the name of a network in the header or change the background color of the header. A preview mode is also provided to see what it all looks like before committing to a change.
  • Choose your pages: Ning Creators can choose the pages they wish to display and how the data on the pages is sorted (e.g., by “Latest Activity”). Some pages include choices about whether to show or hide preview-style content. Don’t like the order of pages? Ning Creators can drag and drop them and reorder them to their satisfaction. The first one listed will function as the “Main Page.”
  • Opt-out option: Don’t want a mobile version? We’ve got you covered. If a Ning Creator removes all of the pages from the Mobile section of the dashboard, visitors will instead be shown the desktop version of your Ning Network.
  • Back-out option: We’ve included a “Desktop View” for any member or visitor who wants to switch off the mobile version and rely on the standard desktop view.

As always, we’re big fans of our customers’ opinions, so let us know what you think about the new mobile version, either here or on the Creators Network. How have your members used the mobile version of Ning in the past? What can we do to help make their mobile experience even better going forward — and make your community even more vibrant and active?

Ning Relaunch: Social, Mobile, VIP

Today, Glam is re-launching Ning as the next generation social platform for creators, businesses, and brands and announcing new ad options, a new mobile web version, and a VIP subscription service.

If you’re already a Ning customer, you may not have noticed any drastic changes since Ning and Glam joined forces to become one entity last December. We’ve been working diligently behind the scenes to make sure the transition has been a smooth one. What did we know when we started? We knew the combination of our two companies was going to be all about social. Ning + Glam = Social Publishing. This short-hand equation sums it up pretty well. Now what, specifically, have we done so far? And what comes next?

Social Aggregator

A big focus this year has been on engineering the heart and driver of engagement on Ning Networks — the Activity Feed. We’ve integrated a range of social aggregation options directly into the Activity Feed. Things like Twitter search, hashtag results, and custom RSS options have helped make Ning the true hub of social activity for Ning Creators. Even better, we’ve been able to drive this development directly in tandem with the launch and growth of, a Glam social network powered by Ning technology that’s been eating up market share in the online food world. Look for even more social networks in that vein, like the new social network for parents. Social hubs like these can take advantage of Glam’s advertising reach and Ning’s technology, providing even more momentum to Ning’s already impressive 50 million unique monthly active users.

Social Mobile

ning mobile Perhaps the biggest project this year has been a complete rewrite of the Ning mobile experience. We’ve been working on it with our beta group of testers for the past few months, and we’re happy to report that all Network Creators can turn on the beta right now if they wish — look for it in the Ning Labs section of your dashboard! It’s a major revamp that eliminates the need for Network Creators to create customized apps for every platform (and every app store). This new version works for mobile devices, iPads and tablets right out of the box. It’s been designed in future-friendly HTML5, and it’s a giant leap forward in usability and on-the-go convenience. Best of all, it’s a great starting point for ongoing advancements. What’s next with this new mobile platform? More money-making opportunities with Glam mobile ads. Ning Creators will soon be able to earn some additional revenue on that all-important and ever-growing mobile traffic.

Glam Social Ads on Ning

Just as Ning has already made Glam more social, Glam is helping Ning become more advertising friendly. We started by rolling out a program for larger Ning Networks to run premium, high-quality Glam brand advertising on the Ning Platform. It’s been a great success, and we’re happy today to be able to hint at more revenue generating opportunities in the future — for Ning Networks large and small. We’ll soon be introducing optional, easy-to-turn-on ads that can appear directly on Ning Networks and will allow even more Ning Creators to join in the revenue generating opportunities.

Ning VIP & Design Services

We’ve always had requests for more. For example, some business and professional customers have asked us for a higher level of service or a premium SLA (service level agreement). Others want our internal design folks to take our collected years of experience and make them a unique, stand-out design for their social network. We’ve been adding some of those services quietly in the past few months, and with the re-launch of Ning we’re now ready to officially roll out the new Ning VIP plan, complete with tons of storage and bandwidth, a dedicated account manager, training, consultation, and custom design and development. Don’t need the full VIP treatment? You’ll be happy to know that we also offer a range of Design Services for both new and existing customers.

The Ning Product Roadmap

We’ve always been different than most tech companies in that we publish a public Product Roadmap. It’s our way of showing our customers that we’re committed to continual development that is based on specific features they’ve requested us to build. If you’ve been following along this year on the Creators Network, you’ll know that we’ve already:

  • Added a slew of social options like expanded sign-up and sign-in using LinkedIn and Windows Live. Up next: an improved invitation system with additional third-party integrations.
  • Introduced Member Categories + Badges which provide all kinds of new ways to expand member reputation, as well as provide an enhanced sense of belonging to the community. Plus, avatar badges can be a whole lot of fun.
  • Rewrote the Ning Chat application completely from the ground up in HTML5.
  • Transformed our limited customer knowledgebase into a beautiful new butterfly of a Help Center. We’ve consolidated all of the content that our customers need to be successful in one handy location.

Those are just a few of the things we’ve created in the first half of the first year of Ning and Glam, and we look forward to adding more and building more. For example, be on the lookout for a massive redesign of to the administrative Dashboard that Network Creators use nearly every single day. It’s all part of the Glam + Ning equation that’s already adding up to some winning numbers.