Whoever is still using press releases and spending money on ads is definitely not getting the bang for their buck. That’s because the majority of consumers and businesses are not paying attention to these marketing channels. Instead, they are on other channels seeking out more from brands than a press announcement or sales copy. Today’s audiences want helpful and relevant content that delivers something of value to them.
Whether you are an established company, startup, nonprofit, or any other organization, you need social media to stay relevant. It’s tough to navigate the different platforms, decide what type of content you want to create, and who you want to target. It is also crucial for your Ning network.
Check out our guide before you dive in. We have your back from beginning to end, and give you a detailed social media strategy plan.
Professional Storyteller is a social network which draws close to 400 members who all share a love for story telling and making a career out of their craft. Network Creator Dianne de Las Casas is an author and award-winning storyteller who wanted to create a social network where “professional storytellers could “hang out” in a professional yet fun environment, a place where we could come to share ideas, lean on each other for support, and build camaraderie and community”.