October 31, 2019
How to Create a Corporate Identity
How do you make your company recognizable for potential
customers? Of course, the first thing that comes to mind is to
build a strong brand. Branding helps to form the desired image,
which is conveyed through different communication channels (not
only visually) to firmly ingrain it in the minds of
consumers.
If a brand is an image, then identity is means by which this
image is formed: color, form, and style.
