When you start a website, you have very specific goals in mind. What are yours? Do you want to promote your business, expand your customer base, sell products online, make money from ads? Maybe you don’t even pursue any business goals and just use your website for personal development and communication. Anyway, if you own a website, you’ll want to know how successful it is, how many people know about it, and who are the visitors. But what is the best way to find out? Without a shadow of a doubt, it’s an online tool you’ve probably heard about – Google Analytics.
Whether you want to start a business or increase your sales, attempting to achieve any tangible results without proper digital marketing tools at your disposal seems to be a monkey business in the modern era, when the Internet drives people’s opinions and decision-making. The bottom line is, if you want to claim your own place on the market and reach potential customers, you have to establish a very strong online presence and promote your business by utilizing the most effective digital marketing strategies. Otherwise, surviving the competition, not to mention getting an upper hand in it, becomes a mission impossible.
The rapid growth of the Internet has painfully disrupted the music and newspaper industries, but there’s ample evidence book publishing is going to come out a winner in their digital transformation. Why? We think it’s because they’ve got community on their side. We’ve seen successful book-focused communities on Ning since we opened up shop, and we’re seeing them grow like no other category. It seems to mirror the wider trends in book publishing.
We were thrilled to hear a story about Nerdfighters on the radio this morning (WAMU in Washington, D.C.) about their ongoing campaign to make the world a better place using wonderful services like the micro-loan site Kiva. Take a listen:
Not familiar with Nerdfighters? It’s one of those online phenomenons that makes some people scratch their heads and wonder how it is that a rarified group of Internet celebrities can live their lives — and maybe even make a living — by simply existing on the Internet.
Today, Glam is re-launching Ning as the next generation social platform for creators, businesses, and brands and announcing new ad options, a new mobile web version, and a VIP subscription service.
As Art Basel kicks off this week, we wanted to highlight the tools many of our customers are using to make eye candy out of their Ning communities — turning their sites into social destinations looking more like works of art and hubs for creativity and conversation.
Out of the box, Ning communities come packing the punches with the Ning Design Studio. The armada of options from the Design Studio means greater flexibility to customize the look and feel of Ning sites. All sites come with 30 themes and 8 layouts to start. From there, the sky’s the limit when it comes to creativity, look and features available.