Content Management

Ioana Hampton
Ioana Hampton

How to Use Pinterest for Business: 8 Tips for Beginners

Pinterest can hardly be called a second-thought solution when it comes to social media marketing. Yes, it is not as gigantic as Facebook and not as trendy as Instagram. But the truth is, its audience is ready to spend money like crazy! Reportedly, 93% of active Pinterest users admit they use the platform to research the market, plan and make purchases. Meanwhile, 40% of Pinners are known to have a household income exceeding $100 thousand. There’s marketing potential businesses simply cannot ignore!

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Blake Colwell
Blake Colwell

How to Create a Business Website in 8 Steps

In the modern days, businesses can hardly survive without a solid online presence, regardless of their scale: small, medium or large. The competition is severe, and you just can’t afford not having at least a small business website.

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Brenda Peterson
Brenda Peterson

How to Make a Website for Kids in 9 Simple Steps

In the world where the internet is the cornerstone of learning and communication, we want our kids to master information technologies at a very young age. After all, technology is the key to knowledge nowadays.

Creating a website for kids is a great way to get your children acquainted with the World Wide Web safely, educate them in the field of IT, and impart useful tech skills that will help them in the future.

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Brenda Peterson
Brenda Peterson

What Is Google Penalty and How to Avoid It

Search engine optimization is an integral part of digital marketing. Without putting enough effort into SEO, it is literally impossible to break through the competition and get decent visibility for your business website on the internet.

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Brenda Peterson
Brenda Peterson

What Is Storytelling and How to Use It for Business?

Do you think good stories are only found in books and movies? Not at all. Stories are everywhere if you think about it. Even a regular morning commute can sometimes turn into a story of its own!

Now when it comes to business, an original and truthful story can add a new facet to your brand, make it more approachable for the audience, and inspire your customers.

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Brenda Peterson
Brenda Peterson

What Is Vimeo: An Alternative to YouTube?

It won’t be an exaggeration to say that the first thing we think about when we want to watch a video online is YouTube. It is the most popular video-sharing platform in the world and the second largest search engine after Google.
But what about the alternatives? Vimeo has been around since 2004, but for specific reasons, it hasn’t become such a household name among video makers and content consumers. Nevertheless, the platform attracts 240 million monthly viewers worldwide, which is in itself something to reckon with.
If your content marketing strategy involves video (and it better should), the first thing you need to figure out is what platform you’re going to share your video content on. As said before, YouTube would be the obvious choice. But don’t jump to conclusions. What’s good for one brand isn’t necessarily good for another. Therefore, let’s take a closer look at Vimeo, its advantages, disadvantages, and opportunities it offers.

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