Social media monetization isn’t just a vague concept only large brands can benefit from. In fact, social media as we know it is steadily turning into a tremendous commercial machine offering business opportunities for all who are ready to put some time and effort into it.
Social media outreach is a relatively new concept. In the past, marketers used to rely on strategies which were quite far from being targeted. The logic was very simple: create a product and try to get in front of as many eyes as possible by means of TV advertisements, billboards, newspaper ads, etc. The more people are aware of your product, the more chances you get to sell it. In this sense, those marketing tactics took quantitative approach instead of qualitative. What is more, to be able to promote your brand, you inevitably had to pay for the exposure.
LinkedIn is the largest social network for professionals in the world. With more than 467 million users, the platform offers countless opportunities for getting public exposure in the B2B segment. So if you are a business owner, an expert in your industry or just highly qualified specialist who owns a personal website or blog, LinkedIn can serve you as a perfect traffic generator.
Whether you are an established company, startup, nonprofit, or any other organization, you need social media to stay relevant. It’s tough to navigate the different platforms, decide what type of content you want to create, and who you want to target. It is also crucial for your Ning network.
Check out our guide before you dive in. We have your back from beginning to end, and give you a detailed social media strategy plan.