social media

It’s no secret that social media users make a tidbit for businesses of all scales. This is why social networks are considered to be one of the most effective digital marketing channels. After all, there are 3.196 billion people out there who actively use social media for various purposes. It’s as much as 42% of the global population! And the figure is growing by 13% on a year-by-year basis.

Only ten years ago, a job as a social media consultant was simply nonexistent, pretty much as the term ‘social media marketing’. Today, however, almost every forward-thinking company has at least one account on social media, as well as a qualified specialist who helps to optimize the SMM performance.

Why do 80% of marketers worldwide use visuals in their social media marketing? It is widely known that 80% of visual information entering the human brain is retained. This means that vivid, high-quality pictures have much higher chances to catch the public eye and bring more potential customers to you.

Social media monetization isn’t just a vague concept only large brands can benefit from. In fact, social media as we know it is steadily turning into a tremendous commercial machine offering business opportunities for all who are ready to put some time and effort into it.

Social media outreach is a relatively new concept. In the past, marketers used to rely on strategies which were quite far from being targeted. The logic was very simple: create a product and try to get in front of as many eyes as possible by means of TV advertisements, billboards, newspaper ads, etc. The more people are aware of your product, the more chances you get to sell it. In this sense, those marketing tactics took quantitative approach instead of qualitative. What is more, to be able to promote your brand, you inevitably had to pay for the exposure.

LinkedIn is the largest social network for professionals in the world. With more than 467 million users, the platform offers countless opportunities for getting public exposure in the B2B segment. So if you are a business owner, an expert in your industry or just highly qualified specialist who owns a personal website or blog, LinkedIn can serve you as a perfect traffic generator.