Brenda Peterson
Brenda is Technical Specialist at Ning
Brenda Peterson
Brenda Peterson

How to Build a Successful Social Media Outreach Strategy

Social media outreach is a relatively new concept. In the past, marketers used to rely on strategies which were quite far from being targeted. The logic was very simple: create a product and try to get in front of as many eyes as possible by means of TV advertisements, billboards, newspaper ads, etc. The more people are aware of your product, the more chances you get to sell it. In this sense, those marketing tactics took quantitative approach instead of qualitative. What is more, to be able to promote your brand, you inevitably had to pay for the exposure.

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Brenda Peterson
Brenda Peterson

What Is SEO Content? Tips for Building a Successful SEO Content Strategy

There’s nothing surprising in the fact that 93% of all online experiences start with a search engine. Every time you need a product, service, or information, you go to Google, Bing, Yahoo or any other search engine available because this is the most convenient way of finding stuff.

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Brenda Peterson
Brenda Peterson

The Best Digital Marketing Tools in 2018

Whether you want to start a business or increase your sales, attempting to achieve any tangible results without proper digital marketing tools at your disposal seems to be a monkey business in the modern era, when the Internet drives people’s opinions and decision-making. The bottom line is, if you want to claim your own place on the market and reach potential customers, you have to establish a very strong online presence and promote your business by utilizing the most effective digital marketing strategies. Otherwise, surviving the competition, not to mention getting an upper hand in it, becomes a mission impossible.

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Brenda Peterson
Brenda Peterson

How to Choose the Best Digital Marketing Channel for Your Business

Whatever the scale of your business, the internet can make it grow faster. This is the truth almost every industry has acknowledged in the recent years. It is reported that 3,773 billion people, which accounts for more than a half of the world’s population, are active internet users; 2,789 billion of them are on social media. It is simply unaffordable to ignore the statistics like that if you reckon yourself among forward-thinking entrepreneurs. Nowadays, people literally live on the internet: they communicate, search for information, and buy products online. But how do you leverage this to boost your business? The solution is digital marketing.

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Brenda Peterson
Brenda Peterson

10 Tips to Drive More Blog Traffic From LinkedIn

LinkedIn is the largest social network for professionals in the world. With more than 467 million users, the platform offers countless opportunities for getting public exposure in the B2B segment. So if you are a business owner, an expert in your industry or just highly qualified specialist who owns a personal website or blog, LinkedIn can serve you as a perfect traffic generator.

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Brenda Peterson
Brenda Peterson

How to Make a Successful Youtube Channel in 8 Steps

Being a hugely popular video sharing platform, YouTube is the world’s 2nd largest search engine after Google, engaging more than one billion users! If you study YouTube’s statistics closer, you’ll find out that it offers endless opportunities for businesses and individuals to step into the spotlight.

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