Whether you want to start a business or increase your sales, attempting to achieve any tangible results without proper digital marketing tools at your disposal seems to be a monkey business in the modern era, when the Internet drives people’s opinions and decision-making. The bottom line is, if you want to claim your own place on the market and reach potential customers, you have to establish a very strong online presence and promote your business by utilizing the most effective digital marketing strategies. Otherwise, surviving the competition, not to mention getting an upper hand in it, becomes a mission impossible.
Whatever the scale of your business, the internet can make it grow faster. This is the truth almost every industry has acknowledged in the recent years. It is reported that 3,773 billion people, which accounts for more than a half of the world’s population, are active internet users; 2,789 billion of them are on social media. It is simply unaffordable to ignore the statistics like that if you reckon yourself among forward-thinking entrepreneurs. Nowadays, people literally live on the internet: they communicate, search for information, and buy products online. But how do you leverage this to boost your business? The solution is digital marketing.
LinkedIn is the largest social network for professionals in the world. With more than 467 million users, the platform offers countless opportunities for getting public exposure in the B2B segment. So if you are a business owner, an expert in your industry or just highly qualified specialist who owns a personal website or blog, LinkedIn can serve you as a perfect traffic generator.
Being a hugely popular video sharing platform, YouTube is the world’s 2nd largest search engine after Google, engaging more than one billion users! If you study YouTube’s statistics closer, you’ll find out that it offers endless opportunities for businesses and individuals to step into the spotlight.
If you’re in a nonprofit organization, you know that fundraising is vital for its survival. Luckily, in the age of the internet and technology, raising money can be a little bit easier than it used to. Just imagine, $370 billion was spent as charitable giving in the USA in 2015! And the figure is continuing to grow every year. This means that nonprofit organizations now have more tools at their disposal to collect money for charity and other endeavors. And correspondingly, people around the world have more ways to make donations and help nonprofits achieve their goals more efficiently.
Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime.