Cybersecurity and data protection are real headache of the technologically driven century we live in. Since everything we convey is online and exposed, many companies and ordinary users are afraid for the safety of their private data. Many examples exist where security issues lead to financial loss or exposure of important plans and projects. According to 2017 Identity Fraud Study, $16 billion was stolen from the US consumers in 2016, and the number of identity thieves is only increasing over the years.
It might seem you know everything about keywords, links, and metadata, but there’s always an insight you can get in the most unexpected place. For instance, do you know how to SEO your site content-wise?
Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime. The same can be said of the question of what SEO is. You can open Wikipedia (or the paper versions, like encyclopedias or web marketing textbooks) that provide the most obvious answer. The definition of search engine optimization is “the process of affecting the visibility of a website or a webpage in a web search engine‘s unpaid results—often referred to as ‘natural,’ ‘organic,’ or ‘earned’ results.” That definition is dry, logical, and non-thrilling.