Content marketing is becoming one of the most popular ways to attract customers and increase sales for all kinds of businesses. It appears that 89% of B2B marketers and 86% of B2C marketers are actively using content as the essential tool for their promotion strategies. Surprising? Not really. According to the recent surveys, 82% of people actually enjoy consuming content from companies and 73% of buyers prefer to get acquainted with brands namely through articles rather than ads.
There’s nothing surprising in the fact that 93% of all online experiences start with a search engine. Every time you need a product, service, or information, you go to Google, Bing, Yahoo or any other search engine available because this is the most convenient way of finding stuff.
Whatever the scale of your business, the internet can make it grow faster. This is the truth almost every industry has acknowledged in the recent years. It is reported that 3,773 billion people, which accounts for more than a half of the world’s population, are active internet users; 2,789 billion of them are on social media. It is simply unaffordable to ignore the statistics like that if you reckon yourself among forward-thinking entrepreneurs. Nowadays, people literally live on the internet: they communicate, search for information, and buy products online. But how do you leverage this to boost your business? The solution is digital marketing.
Cybersecurity and data protection are real headache of the technologically driven century we live in. Since everything we convey is online and exposed, many companies and ordinary users are afraid for the safety of their private data. Many examples exist where security issues lead to financial loss or exposure of important plans and projects. According to 2017 Identity Fraud Study, $16 billion was stolen from the US consumers in 2016, and the number of identity thieves is only increasing over the years.
It might seem you know everything about keywords, links, and metadata, but there’s always an insight you can get in the most unexpected place. For instance, do you know how to SEO your site content-wise?
Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime. The same can be said of the question of what SEO is. You can open Wikipedia (or the paper versions, like encyclopedias or web marketing textbooks) that provide the most obvious answer. The definition of search engine optimization is “the process of affecting the visibility of a website or a webpage in a web search engine‘s unpaid results—often referred to as ‘natural,’ ‘organic,’ or ‘earned’ results.” That definition is dry, logical, and non-thrilling.