Regardless of your industry, taking a close and critical look at your business is always a good thing to do. For one, this allows you to identify your essential strengths and weaknesses, as well as evaluate your chances for success and risks you may encounter. Furthermore, gaining a profound insight into the core factors influencing the effectiveness and profitability of your business is necessary for building your further development strategies. This is where a SWOT analysis comes in.

Being the essential SEO technique, link building plays a vital role in achieving high ranking positions on search engines like Google. In plain terms, link building is a process of acquiring links leading from other websites to yours. That is, the more web pages out there refer to your site, the better it is for your visibility and credibility on the internet.

Knowing that YouTube is the second top ranking site on the web, using it for business purposes seems to be a no-brainer. Indeed, YouTube has around 1.58 billion users worldwide, and many of them visit the website every single day. With an outreach potential like that, it is one of the most powerful digital marketing channels to date. Even more so when live stream videos have become so increasingly popular these days.

SEO, standing for ‘search engine optimization’, is the issue that seems to concern every earnest online marketer today. In fact, 61% of businesses see SEO and growing their organic online presence as the top priority in terms of inbound marketing. And rightfully so. SEO determines whether your business is visible online or gets lost among the competitors.

What do you usually do when you stumble across an ugly-looking and poorly optimized website? Do you stay and continue struggling against all odds in order to find the information you came for? Unlikely. Why would you even bother if there are so many other websites out there? Your time is valuable, and so is the time of other internet users. This is why good usability is considered to be the cornerstone of web design, determining whether a site will serve its intended purpose.

Do you want more people to know about your business? Would you like it to be found easily on the internet? Do you wish to be closer to your customers and have a permanent access to valuable feedback? For most business owners, the answer to all these questions is a decisive YES. After all, why would you mind getting more exposure for your brand?