It is widely known that Instagram is a powerful tool that can help you get publicity and give a considerable boost to your business, no matter if it is product-based or content-based. Whether your goal is to promote a newly released product or drive traffic to your website, Instagram should be your primary focus when it comes to increasing your audience engagement and getting yourself in front of more people who might eventually become your actual customers. Why? Because Instagram is visited by over 800 million active users monthly.

If you deal with web development or internet marketing, you are most likely aware of what the abbreviation “API” stands for. Or at least you must have heard of the term at some point and know what’s behind it. For those who are new to programming, we’ll try to explain what an API is in the simplest terms possible.

Think your content marketing covers all popular web resources? Then you will be surprised to know there’s one more you’ve probably missed out on. It’s SlideShare – the most popular service for creating, sharing, and promoting presentations online.

Why do you prefer one color to another? Why does red mean “stop,” while green stands for “go”? Why does an optimist see things through rose-tinted spectacles, and a pessimist feels blue?

On the one hand, the way we perceive colors depends on the physiology of our eyes and nervous system, as well as personal life experiences and the environment.

Got a phenomenal business idea meant to bring you a big fortune? Way to go! But don’t hurry to invest everything you’ve got to embody your masterplan. Before you take any meaningful steps toward your goal, be it manufacturing a product, creating a business website, renting an office or finding investors, there’s nothing more important than undertaking a market research in order to figure out whether your product or service is in demand, who your potential customers are, and how much of a competition you should expect entering the industry.

Being one of the essential factors influencing SEO (search engine optimization), link building is a laborious and time-consuming process of placing your links on other websites.

In our previous post, What Is Link Building? The Basics Every Website Owner Must Know, we have already scratched the surface of this complex topic by figuring out why backlink building is so important and what factors determine its success.