When buyers choose a product, they feel more comfortable if they can consult with a real person. This is the main advantage of a physical store. When it comes to online shopping, the remote consulting is achieved mostly through the phone, email or live chat. The latter is gradually becoming one of the most effective and widely used methods of online communication. Reportedly, 63% of buyers admit that they are more inclined to check out a website if it has a live chat through which they can contact a brand representative.
It’s all about useful and engaging content these days. So if you’re interested in the effective content marketing, you have plenty of options to choose from: blogs (photo blogs, video blogs, and microblogs), updates on social networks, webinars, videos on YouTube, live streaming, and more. To this variety, you can also add podcasts as they are rapidly gaining in popularity. Reportedly, 44% of the U.S. population have listened to podcasts at least once. This is a huge audience if you think about it!
Finally, the wedding hall is booked, the festive menu is approved, the groom’s suit and the bride’s dress are waiting for their glory hour in the wardrobe, and all the wedding arrangements are in place. Phew! Is anything missing? Actually yes… What about a wedding website? More couples come to realize that a personalized wedding site is more than just a homage to fashion. It can make your life easier when the wedding preparations are on and remind you of your Big Day for years to come!
It won’t be an exaggeration to say that the first thing we think
about when we want to watch a video online is YouTube. It is the
most popular video-sharing platform in the world and
the second largest search engine after Google.
But what about the alternatives? Vimeo has been around since 2004, but for specific reasons, it hasn’t become such a household name among video makers and content consumers. Nevertheless, the platform attracts 240 million monthly viewers worldwide, which is in itself something to reckon with.
If your content marketing strategy involves video (and it better should), the first thing you need to figure out is what platform you’re going to share your video content on. As said before, YouTube would be the obvious choice. But don’t jump to conclusions. What’s good for one brand isn’t necessarily good for another. Therefore, let’s take a closer look at Vimeo, its advantages, disadvantages, and opportunities it offers.
Ephemeral content is on the rise with millions of people enjoying snaps and short videos made on the spot that disappear over time. This type of content is relatively new and has been pioneered by social platforms like Facebook, Snapchat, and Instagram. But its marketing potential has been quickly acknowledged by brands, influencers, and content creators.
It’s no secret that social media users make a tidbit for businesses of all scales. This is why social networks are considered to be one of the most effective digital marketing channels. After all, there are 3.196 billion people out there who actively use social media for various purposes. It’s as much as 42% of the global population! And the figure is growing by 13% on a year-by-year basis.
Only ten years ago, a job as a social media consultant was simply nonexistent, pretty much as the term ‘social media marketing’. Today, however, almost every forward-thinking company has at least one account on social media, as well as a qualified specialist who helps to optimize the SMM performance.
There’s no denying that promoting your products, services or content on social media is essential for your business. This is why 93% of marketers around the globe invest time, efforts, and money to get their businesses out on major social platforms like Facebook, Instagram, Twitter, etc.
Why do 80% of marketers worldwide use visuals in their social media marketing? It is widely known that 80% of visual information entering the human brain is retained. This means that vivid, high-quality pictures have much higher chances to catch the public eye and bring more potential customers to you.
If you haven’t heard about Snapchat yet, you must have been on vacation to the moon. Or perhaps you’re just getting old for keeping up with all the fancy social platforms that have been sprouting up like mushrooms in the recent years. Jokes aside, Snapchat is one of those social applications that have swiftly gained tremendous popularity around the world, claiming its place in the pantheon of the all-time greatest.
It is widely known that Instagram is a powerful tool that can help you get publicity and give a considerable boost to your business, no matter if it is product-based or content-based. Whether your goal is to promote a newly released product or drive traffic to your website, Instagram should be your primary focus when it comes to increasing your audience engagement and getting yourself in front of more people who might eventually become your actual customers. Why? Because Instagram is visited by over 800 million active users monthly.
If you deal with web development or internet marketing, you are most likely aware of what the abbreviation “API” stands for. Or at least you must have heard of the term at some point and know what’s behind it. For those who are new to programming, we’ll try to explain what an API is in the simplest terms possible.