Ning blog

Welcome to our blog - home of everything there is to know about social networks and what you can do with them. Here you will find everything to spark your inspiration!
Brenda Peterson
Brenda Peterson

What Is Guerrilla Marketing: Taking Your Audience by Surprise

Most people don’t like ads. And you can’t really blame them. We live in a world where thousands of brands struggle for exposure. Ads are everywhere: in the streets, in public transport, on the TV, radio, and, of course, on the Internet. You will hardly find a popular website that wouldn’t throw a bunch of PPC ads right at you. And it seems there’s nowhere you can hide. Everyone wants your attention! No wonder why ads have become a nuisance for so many people these days. 

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Brenda Peterson
Brenda Peterson

SEO vs. PPC: To Pay or Not to Pay?

If you do business online or deal with digital marketing in any form, you certainly know that the best way to promote your business website and boost conversions is by getting traffic. 

Traffic is the exposure that translates directly into online visibility, which, in turn, increases conversions. The more visibility you get, the more traffic you can expect to generate in the future. It’s a vicious circle of the digital age: you need traffic to drive even more traffic!

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Gregory Mount
Gregory Mount

What Is Remarketing: Taking Your Conversions Back

Good old online advertising is still on the rise. But more and more businesses come to the conclusion that relying solely on classic targeting methods is not cost-effective enough in terms of investment. After all, the best ROI is usually achieved when advertisements are shown to “warm” customers, the people who are already familiar with your brand.

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Ashley Kingsey
Ashley Kingsey

Public Relations: A Beginner’s Guide for 2019

Of course, you know what PR is! But why do you need it in the era of the Internet? It’s simple: the same laws that work in everyday life apply to the vast online universe. Just like you care about how people perceive you on the individual level, you need to create a positive image of your brand in the eyes of your partners and the target audience. You need to work with the opinions and beliefs of people who interact with the company, its products, and services. And you also have to respond promptly to criticism and act appropriately in times of crisis. 

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