Nowadays, nobody questions the power of YouTube. Video content grows in popularity year by year, and so does the platform. Realizing the potential of YouTube in generating engagement, driving traffic, and raising overall brand awareness, businesses have flooded the platform with content in attempts to reach their audience. And you know what? You should follow their example! After all, 54% of consumers admit they want to see more videos from brands they are interested in.
One of the essential stages of any marketing strategy is lead
generation. We all know that leads are the key to sales. Leads are
contacts that allow businesses to reach their customers and involve
them in any form of interaction that would potentially result in a
You can obtain leads by encouraging prospects to perform
specific actions on your business
website: sign up, make a phone call, subscribe for a
newsletter, fill out an online registration form, order a product
or service, etc. The more leads you generate, the more potential
conversions you can expect.
Meta tags are data that helps search engines crawl web pages and
rank content while facilitating the search. Hence, meta tags are
known to be conducive to SEO.
Nowadays, when 93% of all
online experiences start with a search engine, the importance
of SEO is hard to overestimate. Neither
social media outreach nor paid online ads can grant you as much
exposure and high-quality organic traffic as ranking high in search
engine results pages (SERPs).
Your brand is not just the logo slapped on your products and
marketing materials. Your brand is a story, an image, a set of
values, and an attitude your organization is trying to develop.
It’s the standpoint you take. All these details determine how your
audience perceives you, how they associate themselves with your
brand, and how attached they become.
How often did you catch yourself thinking: “I would probably not
have bought this if not for that special deal”? I bet pretty often.
I know I did! Let’s face it, it feels like they take it from you
unless you grab the chance to snag that t-shirt half-price, even if
deep inside you realize that the offer is nothing but a marketing
trick. And you really can’t be blamed for that. No one wants to
miss out on an opportunity to have something for a reduced price or
that comes with a cool bonus. In marketing psychology, this is
called “fear of missing out,” abbreviated as “FOMO.”
How to make your website rank at the very top of the search
engine results page? Today, when
93% of all online experiences start with a search engine, the
problem of online visibility has never been more relevant. The
competition keeps growing, and the Internet is becoming an ever
more crowded place as businesses of all scales struggle for the
public’s attention by creating
websites and flooding them with content.
Just like you can’t drive
a car blindfolded, you can’t do business without paying attention
to the numbers. Otherwise, you’re doomed to crash — in both
situations. How much revenue does your company earn? What’s your
growth rate? How much you spend on developing your products and
marketing them? These and more questions need to be answered so
that you can effectively measure your financial performance, track
achievements, control expenses, balance the failures, and prevent
I could start this post by explaining the importance of YouTube for your digital marketing. But there’s no need to rehash the obvious. YouTube is not just the largest video-sharing platform in the world; it is known to be the second largest search engine after Google. So if you manage to harness its power, consider yourself golden as you get access to the inconceivable audience of almost 2 billion monthly active users worldwide!
Knowing the market size is vital for providing your company’s
management team with an objective assessment of the current market
situation. It allows you, your team, and your stakeholders to see
the real opportunities for business development, to identify your
position among the competitors, and to plan production volumes more
What is the most versatile tool for generating leads, getting
feedback from customers, and conducting market research? You must
have already guessed — forms!
As consumers, we hardly pay much attention to such seemingly
insignificant things as online forms. That is, at least until we
run into very annoying ones or forms that are too long or badly
composed. In that case, it is hard to stay
Most people don’t like ads. And you can’t really blame them. We
live in a world where thousands of brands struggle for exposure.
Ads are everywhere: in the streets, in public transport, on the TV,
radio, and, of course, on the Internet. You will hardly find a
popular website that wouldn’t throw a bunch of
PPC ads right at you. And it seems there’s nowhere you can
hide. Everyone wants your attention! No wonder why ads have become
a nuisance for so many people these days.
Have you ever felt embarrassed when giving your clients a
business card with an email address like that
firstname.lastname@example.org? Then you’ve reached the point where
your business is not just a pilot project anymore.
Professionalism is not only reflected in how you do things but
also in how you appear in your customers’ eyes. A custom business
email address is one of the factors that shape your brand image,
along with your business
website, logo, support service, etc. No doubt, an email address
like email@example.com would look much more convincing
and professional on your business card than a generic Gmail or