Why do you prefer one color to another? Why does red mean “stop,” while green stands for “go”? Why does an optimist see things through rose-tinted spectacles, and a pessimist feels blue?
On the one hand, the way we perceive colors depends on the physiology of our eyes and nervous system, as well as personal life experiences and the environment.
Got a phenomenal business idea meant to bring you a big fortune? Way to go! But don’t hurry to invest everything you’ve got to embody your masterplan. Before you take any meaningful steps toward your goal, be it manufacturing a product, creating a business website, renting an office or finding investors, there’s nothing more important than undertaking a market research in order to figure out whether your product or service is in demand, who your potential customers are, and how much of a competition you should expect entering the industry.