Cybersecurity and data protection are real headache of the technologically driven century we live in. Since everything we convey is online and exposed, many companies and ordinary users are afraid for the safety of their private data. Many examples exist where security issues lead to financial loss or exposure of important plans and projects. According to 2017 Identity Fraud Study, $16 billion was stolen from the US consumers in 2016, and the number of identity thieves is only increasing over the years.
Social media is a primary vector of the digital world future. By 2021 the number of social media users is estimated to exceed 3 billion. At the same time, big names like Facebook and Instagram make it more obvious that their development strategy focuses on connecting people with their peers rather than connecting people with brands. The shift has started to be noticed in 2014 and has become more visible every day since then, leading to significant drops in the organic reach and engagement for the posts on business pages.
Undeniably, there are a few players that have managed to attract every year millions of users and have shaped to a large extent social media landscape. They have gained such a significant market share that the term social media began to be considered a synonym with their brand names.
Having millions or even thousands of people reading your content is the dream of many marketers. However this proves to be quite difficult unless you are a famous personality or celebrity. That is why when you finally achieve that dream; you ought to take advantage of it for your content marketing and business growth.
There is actually more to be done than just making your content go viral. You need to generate conversions that come down to the sales channel and have more than just likes and shares.
Over the last years, social media seems to have become a constant in our day-to-day life, and one cannot stop from asking oneself: is social media just a buzz that will pass just like it emerged or is it here to stay?
Marketing world has changed a lot. Technological advancements make people use social media more and more often. Now, when people are literally living on their smartphones, there are no doubts: social media can be a perfect place for marketing your business. Read this informative guide about social media tools you can install to market your Ning network.
Content is our life. While it always has been to some degree through television, radio, newspapers, magazines, books, and encyclopedias, it’s the format that has changed. Now that online and mobile content is so readily available, we seem to want more of it.
The business-to-business market skills are quite unique. Especially when we are talking about B2B content marketing. Today, businesses from all over the world, market their products and services online, that’s why it is important to know how the B2B content works, and how to make it effective. Read this B2B content marketing guide to know how to use it for your Ning network.
Ever wondered how to create a social network and not to feel like you are working your tail off? It’s a lot like a party, and we will teach you here how to become a real party maker. Ning gives you a place for hosting this social network party. You just have to follow our guidelines and learn how to have a blast!
Influencer marketing is on the rise every single day with several brands spending huge with influencers (over one billion dollars per year) according to a study by Mediakix. As an entrepreneur, you need to understand that your social media strategy is critical in achieving the needed results. Social media marketing industry continues to evolve and various influencer marketing trends applied to boost the game. You will have to stay up to date with the trends to be able to spark engagements and conversations around your products and services.
Social network sites rule the world. That statement is the truth nowadays and it will be in the future. The world belongs to the social media network. People evolved and changed by accepting technology as a tool that allows unconditional freedom of expression and connection with diverse communities. Ning allows you to create your personal domain, that will work out well in the long run.