How to catch people’s attention and make them stay longer on your website or blog? This is the age when so much information is surrounding us that it is almost impossible to keep focus for a long time, let alone remembering stuff you’ve come across on the Internet. Just enter the web and you will be immediately engulfed by endless flows of data rushing at you from all sides.
Content marketing is becoming one of the most popular ways to attract customers and increase sales for all kinds of businesses. It appears that 89% of B2B marketers and 86% of B2C marketers are actively using content as the essential tool for their promotion strategies. Surprising? Not really. According to the recent surveys, 82% of people actually enjoy consuming content from companies and 73% of buyers prefer to get acquainted with brands namely through articles rather than ads.
Article was provided by Ning’s friend Georgi Todorov. He is a digital marketer. Georgi recently started his NGO DigitalNovas.
His passion is to help startups grow and thrive in a competitive environment.
There’s nothing surprising in the fact that 93% of all online experiences start with a search engine. Every time you need a product, service, or information, you go to Google, Bing, Yahoo or any other search engine available because this is the most convenient way of finding stuff.
Whether you want to start a business or increase your sales, attempting to achieve any tangible results without proper digital marketing tools at your disposal seems to be a monkey business in the modern era, when the Internet drives people’s opinions and decision-making. The bottom line is, if you want to claim your own place on the market and reach potential customers, you have to establish a very strong online presence and promote your business by utilizing the most effective digital marketing strategies. Otherwise, surviving the competition, not to mention getting an upper hand in it, becomes a mission impossible.
Do you need to promote your brand? Does something inspire you? Starting a blog can propel both you and your brand to new levels. Blogging is an effective and inexpensive tool to share your news and thoughts with other people. It can become a cornerstone of your marketing strategy, bringing you a steady income.
A promotion concept is the basis for a successful blog launch. So here are the key components you need to start your blog from scratch.