Do you think good stories are only found in books and movies? Not at all. Stories are everywhere if you think about it. Even a regular morning commute can sometimes turn into a story of its own!
Now when it comes to business, an original and truthful story can add a new facet to your brand, make it more approachable for the audience, and inspire your customers.
It won’t be an exaggeration to say that the first thing we think
about when we want to watch a video online is YouTube. It is the
most popular video-sharing platform in the world and
the second largest search engine after Google.
But what about the alternatives? Vimeo has been around since 2004, but for specific reasons, it hasn’t become such a household name among video makers and content consumers. Nevertheless, the platform attracts 240 million monthly viewers worldwide, which is in itself something to reckon with.
If your content marketing strategy involves video (and it better should), the first thing you need to figure out is what platform you’re going to share your video content on. As said before, YouTube would be the obvious choice. But don’t jump to conclusions. What’s good for one brand isn’t necessarily good for another. Therefore, let’s take a closer look at Vimeo, its advantages, disadvantages, and opportunities it offers.
How to catch people’s attention and make them stay longer on your website or blog? This is the age when so much information is surrounding us that it is almost impossible to keep focus for a long time, let alone remembering stuff you’ve come across on the Internet. Just enter the web and you will be immediately engulfed by endless flows of data rushing at you from all sides.
Content marketing is becoming one of the most popular ways to attract customers and increase sales for all kinds of businesses. It appears that 89% of B2B marketers and 86% of B2C marketers are actively using content as the essential tool for their promotion strategies. Surprising? Not really. According to the recent surveys, 82% of people actually enjoy consuming content from companies and 73% of buyers prefer to get acquainted with brands namely through articles rather than ads.
Do you need to promote your brand? Does something inspire you? Starting a blog can propel both you and your brand to new levels. Blogging is an effective and inexpensive tool to share your news and thoughts with other people. It can become a cornerstone of your marketing strategy, bringing you a steady income.
A promotion concept is the basis for a successful blog launch. So here are the key components you need to start your blog from scratch.