It won’t be an exaggeration to say that the first thing we think
about when we want to watch a video online is YouTube. It is the
most popular video-sharing platform in the world and
the second largest search engine after Google.
But what about the alternatives? Vimeo has been around since 2004,
but for specific reasons, it hasn’t become such a household name
among video makers and content consumers. Nevertheless, the
240 million monthly viewers worldwide, which is in itself
something to reckon with.
content marketing strategy involves video (and it better
should), the first thing you need to figure out is what platform
you’re going to share your video content on. As said before,
YouTube would be the obvious choice. But don’t jump to conclusions.
What’s good for one brand isn’t necessarily good for another.
Therefore, let’s take a closer look at Vimeo, its advantages,
disadvantages, and opportunities it offers.