Social media are penetrating deeper in our lives as people spend more and more time online cultivating their social profiles. Just imagine, seven in ten internet users worldwide have active social accounts.
If you deal with internet marketing, the terms SEO and SEM should be household names for you. But if you are new to the industry, these two may cause confusion. Some people don’t differentiate SEO and SEM at all, using the terms interchangeably, others treat them as two completely unrelated concepts. Both are quite typical misconceptions. And as always, the truth lies somewhere in the middle.
Search engine optimization is an integral part of digital marketing. Without putting enough effort into SEO, it is literally impossible to break through the competition and get decent visibility for your business website on the internet.
In the world where the internet is the cornerstone of learning and communication, we want our kids to master information technologies at a very young age. After all, technology is the key to knowledge nowadays.
Creating a website for kids is a great way to get your children acquainted with the World Wide Web safely, educate them in the field of IT, and impart useful tech skills that will help them in the future.
Boasting one billion monthly active users, Instagram is not just one of the largest social networks in the world. It is a marketing platform to reckon with. Instagram users are 10 times more active when it comes to engaging with brands than users on Facebook, which makes it a perfect tool for traffic generation and online сommunication. For this reason, Instagram is insanely popular with businesses of all scales, especially the small ones.
In the modern days, businesses can hardly survive without a solid online presence, regardless of their scale: small, medium or large. The competition is severe, and you just can’t afford not having at least a small business website.
Being the largest professional social network, LinkedIn boasts more than 590 million registered users worldwide, including high-ranking specialists, industry experts, chief-level employees, entrepreneurs, etc. This makes LinkedIn a paradise for resourceful content marketers! Why? Because if you manage to attract at least some of these audiences, consider you’ve got endless opportunities for promotion.
Pinterest can hardly be called a second-thought solution when it comes to social media marketing. Yes, it is not as gigantic as Facebook and not as trendy as Instagram. But the truth is, its audience is ready to spend money like crazy! Reportedly, 93% of active Pinterest users admit they use the platform to research the market, plan and make purchases. Meanwhile, 40% of Pinners are known to have a household income exceeding $100 thousand. There’s marketing potential businesses simply cannot ignore!
Optimizing your website for search engines is hardly possible without following a broad array of metrics allowing you to identify how well your site ranks against the competitors and whether your online presence is visible enough to your potential clients.
It’s no secret that search engine optimization is an overall complex subject. You will learn that as soon as you dig deeper, beyond things like keyword usage, editing meta-tags, and link building. This is not to say that these techniques are simple, but at least they are more or less known to most people who have ever created a website and attempted to promote it on the web.
There’s no shortage of ways to analyze the effectiveness of your online presence. You’ve got plenty of analytics tools capable of retrieving loads of data to help you optimize your business website and achieve higher conversion rates.
With the rise of social media and online communication in general, the need to express our emotions on the internet has grown, as much as our desire to share fun content with others. This is why GIFs have become so tremendously popular these days, especially with younger generations.
There’s no shortage of ready-to-use GIFs available on the web. The entire GIF stock libraries are there so you can just pick any piece you like, download it, and share with your friends. But what if you’ve got an idea for an awesome GIF that doesn’t exist yet? How to create a GIF from scratch? The easiest solution is to make a GIF from a YouTube video, and we’re going to teach you how to do it further in this article.
