Even though we live in an era where digital marketing techniques are overpowering standard, traditional practices most of the entrepreneurs and company owners still don’t understand the importance of the call to action button. Nowadays we can see many examples where business decided to use CTA button based on little or no research. These attempts lead to failure and most of the time the lead generation campaign ended poorly.
Choosing the perfect domain name for your website is crucial before you start your network community. The right domain name of your website can help your search engine rankings and will determine the overall appeal of your network to your target audience.
Finding a good brand and domain name for your social network can be challenging. There are three reason why you will have a hard time finding the perfect or even just a good domain name:
Currently, Facebook rules the social media world. According to the 2017 survey, about 68% of U.S adults use Facebook, and more than 65 million businesses are owners of a Facebook fan page.
Cybersecurity and data protection are real headache of the technologically driven century we live in. Since everything we convey is online and exposed, many companies and ordinary users are afraid for the safety of their private data. Many examples exist where security issues lead to financial loss or exposure of important plans and projects. According to 2017 Identity Fraud Study, $16 billion was stolen from the US consumers in 2016, and the number of identity thieves is only increasing over the years.
Social media is a primary vector of the digital world future. By 2021 the number of social media users is estimated to exceed 3 billion. At the same time, big names like Facebook and Instagram make it more obvious that their development strategy focuses on connecting people with their peers rather than connecting people with brands. The shift has started to be noticed in 2014 and has become more visible every day since then, leading to significant drops in the organic reach and engagement for the posts on business pages.
Undeniably, there are a few players that have managed to attract every year millions of users and have shaped to a large extent social media landscape. They have gained such a significant market share that the term social media began to be considered a synonym with their brand names.