Driving organic traffic to your website or blog is a serious challenge in itself. One thing is to create engaging content, and another is to make it visible on the internet. While it isn’t easy to convince search engines like Google that your content is “the one”, the need to appear on SERPs (search engine results pages) persists as long as you want your audience to find you easily online.
Passive income. These two sweet words seem to excite the minds of just everybody these days. With the rise of the Internet, earning passive income has become more than just a myth. The World Wide Web has given the opportunity to hit it big to everyone who has original ideas and a knack for entrepreneurship.
According to Harvard Business Review, it costs five to twenty-five times more to attract new customers than retain the existing ones. While retention is cost-effective, it also yields more profit for the businesses. If you increase retention rates by five percent, you can enhance your profit by 25-95%.
Social media marketing can hardly be effective without monitoring the attitude of customers toward the brand and its products. While in traditional marketing such monitoring requires through field research and surveying focus groups, the process is considerably less labor-intensive when it comes to social media marketing. Why? Because it is fully amenable to automation thanks to a variety of tools that can help you obtain the necessary data.
If there’s anything on social media that captivates people more than images, it is video. Just think how many times you have stumbled across another funny piece that sucked you in for at least a couple of minutes. It’s because videos are super engaging. Either entertaining or educative, they are easy to consume and can deliver tons of useful information while you just sit back and relax.
How often do you face the problem of choice in your digital marketing? How do you decide what’s right for your audience? What choices allow you to get the most out of your strategy and boost your conversion rate? These are the questions you can’t avoid when building a business website, creating content for your online presence, and engaging in marketing activities.