SEO/SEM

Before you start a search engine promotion of your website, conduct a thorough internal audit of a website, in order to identify and eliminate the possible errors.

We collected the recommendations of different SEO-specialists and prepared a step-by-step guide for a website technical verification.

Here, you will get only practical tips with the links to the official sources of the search engines. 30 paragraphs, a bit more steps, and the DIY website technical analysis is ready!

SEO definition

Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime.

Have you read The Hitchhiker’s Guide to the Galaxy by Douglas Adams?

If you have, you may ask what the connection is between this book and a landing page. The book is great. We like the metaphor of exploring an unknown space with the help of a guide.

Just as a real travel book offers a guide to a new location, our guideline series offers a guide to the galaxy of SEO and marketing that can be totally new to you. SEO specialists and marketers are like hitchhikers in an open space, and they require a comprehensive travel guide. Here we offer one more guide on when and why to use landing pages.

Every day we should take new steps and learn something new. So we’re moving ahead with a series of guidelines on different aspects of landing pages and offering you a new guide.

In this guide, we’ll consider what A/B testing is, what the elements of an A/B tests are, which testing tools you can use, the necessity for experiments as well as ways to achieve your conversion goals.

It might seem you know everything about keywords, links, and metadata, but there’s always an insight you can get in the most unexpected place. For instance, do you know how to SEO your site content-wise?

Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime. The same can be said of the question of what SEO is. You can open Wikipedia (or the paper versions, like encyclopedias or web marketing textbooks) that provide the most obvious answer. The definition of search engine optimization is “the process of affecting the visibility of a website or a webpage in a web search engine‘s unpaid results—often referred to as ‘natural,’ ‘organic,’ or ‘earned’ results.” That definition is dry, logical, and non-thrilling.