Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime. The same can be said of the question of what SEO is. You can open Wikipedia (or the paper versions, like encyclopedias or web marketing textbooks) that provide the most obvious answer. The definition of search engine optimization is “the process of affecting the visibility of a website or a webpage in a web search engine‘s unpaid results—often referred to as ‘natural,’ ‘organic,’ or ‘earned’ results.” That definition is dry, logical, and non-thrilling.
Yesterday I was walking in a small cozy park near my house. In springtime, every single thing that is capable of blossoming blossoms; even those that can’t try to! ☺
I was observing birds and bees navigating buds and landing on fully open flowers when it occurred to me that they are like web surfers Googling for necessary information. Web users are like bees, essentially: they only land on flowers (pages) with honey (useful information). So I started wondering what makes your landing pages attractive to “bees,” i.e. to your visitors.
The first in our series of guidelines on community creation, management and SEO points dealt with the most general landing page types.
The series continues with the guideline on how to create an efficient landing page using tools offered by different platforms. Today we’re bringing you the guideline on making an awesome landing page with little effort.
In this digital age, many web users (not only those who are entrepreneurs or professional marketers, but also hobbyists) are interested in different aspects of internet marketing. They want to create websites, blogs, and landing pages and start earning big money immediately.
If you’ve set up Google Analytics or any other kind of traffic analysis tool for your network, chances are you’ve noticed that search engines typically send a lot of visitors your way.
Just like with any website, search engines send out crawlers to your network to discover and analyze it. Once this is done, your network starts appearing on the search results for certain phrases or keywords that visitors type in. Since most people aren’t willing to look beyond the top 10-20 search results, high rankings are extremely important.