Whether you want to start a business or increase your sales, attempting to achieve any tangible results without proper digital marketing tools at your disposal seems to be a monkey business in the modern era, when the Internet drives people’s opinions and decision-making. The bottom line is, if you want to claim your own place on the market and reach potential customers, you have to establish a very strong online presence and promote your business by utilizing the most effective digital marketing strategies. Otherwise, surviving the competition, not to mention getting an upper hand in it, becomes a mission impossible.
Whatever the scale of your business, the internet can make it grow faster. This is the truth almost every industry has acknowledged in the recent years. It is reported that 3,773 billion people, which accounts for more than a half of the world’s population, are active internet users; 2,789 billion of them are on social media. It is simply unaffordable to ignore the statistics like that if you reckon yourself among forward-thinking entrepreneurs. Nowadays, people literally live on the internet: they communicate, search for information, and buy products online. But how do you leverage this to boost your business? The solution is digital marketing.
Before you start a search engine promotion of your website, conduct a thorough internal audit of a website, in order to identify and eliminate the possible errors.
We collected the recommendations of different SEO-specialists and prepared a step-by-step guide for a website technical verification.
Here, you will get only practical tips with the links to the official sources of the search engines. 30 paragraphs, a bit more steps, and the DIY website technical analysis is ready!
Questions like “What is this?” or “What is that?” are similar to the eternal questions of how the universe started or what the meaning of life is. No one knows the answer, but everyone struggles to find it over their lifetime.
Have you read The Hitchhiker’s Guide to the Galaxy by Douglas Adams?
If you have, you may ask what the connection is between this book and a landing page. The book is great. We like the metaphor of exploring an unknown space with the help of a guide.
Just as a real travel book offers a guide to a new location, our guideline series offers a guide to the galaxy of SEO and marketing that can be totally new to you. SEO specialists and marketers are like hitchhikers in an open space, and they require a comprehensive travel guide. Here we offer one more guide on when and why to use landing pages.
Every day we should take new steps and learn something new. So we’re moving ahead with a series of guidelines on different aspects of landing pages and offering you a new guide.
In this guide, we’ll consider what A/B testing is, what the elements of an A/B tests are, which testing tools you can use, the necessity for experiments as well as ways to achieve your conversion goals.