There’s no denying that promoting your products, services or content on social media is essential for your business. This is why 93% of marketers around the globe invest time, efforts, and money to get their businesses out on major social platforms like Facebook, Instagram, Twitter, etc.
Why do 80% of marketers worldwide use visuals in their social media marketing? It is widely known that 80% of visual information entering the human brain is retained. This means that vivid, high-quality pictures have much higher chances to catch the public eye and bring more potential customers to you.
If you haven’t heard about Snapchat yet, you must have been on vacation to the moon. Or perhaps you’re just getting old for keeping up with all the fancy social platforms that have been sprouting up like mushrooms in the recent years. Jokes aside, Snapchat is one of those social applications that have swiftly gained tremendous popularity around the world, claiming its place in the pantheon of the all-time greatest.
It is widely known that Instagram is a powerful tool that can help you get publicity and give a considerable boost to your business, no matter if it is product-based or content-based. Whether your goal is to promote a newly released product or drive traffic to your website, Instagram should be your primary focus when it comes to increasing your audience engagement and getting yourself in front of more people who might eventually become your actual customers. Why? Because Instagram is visited by over 800 million active users monthly.
Knowing that YouTube is the second top ranking site on the web, using it for business purposes seems to be a no-brainer. Indeed, YouTube has around 1.58 billion users worldwide, and many of them visit the website every single day. With an outreach potential like that, it is one of the most powerful digital marketing channels to date. Even more so when live stream videos have become so increasingly popular these days.
Do you want more people to know about your business? Would you like it to be found easily on the internet? Do you wish to be closer to your customers and have a permanent access to valuable feedback? For most business owners, the answer to all these questions is a decisive YES. After all, why would you mind getting more exposure for your brand?