Nowadays, nobody questions the power of YouTube. Video content grows in popularity year by year, and so does the platform. Realizing the potential of YouTube in generating engagement, driving traffic, and raising overall brand awareness, businesses have flooded the platform with content in attempts to reach their audience. And you know what? You should follow their example! After all, 54% of consumers admit they want to see more videos from brands they are interested in.
With a billion monthly active users worldwide, Instagram boasts the popularity that allows it to define social media trends and set new directions in the development of digital marketing in general. Having such a massive global reach and using the top-notch audience targeting tools inherited from its big brother Facebook, no wonder that Instagram is a tidbit for businesses.
Every marketer knows that the key to successful social media promotion is the ability to adapt your marketing strategy to the current trends. Social media evolve with an incredible pace, and if you really want to reach your audience effectively, you have to keep up.
Promoting your brand on social media can be a real time sink. At the end of the day, managing multiple social accounts, creating original posts, and engaging with the audience online is a lot of work. And let’s face it, social media marketing isn’t cheap too, especially if your strategy is based on paid advertising.
Social media marketing can hardly be effective without monitoring the attitude of customers toward the brand and its products. While in traditional marketing such monitoring requires through field research and surveying focus groups, the process is considerably less labor-intensive when it comes to social media marketing. Why? Because it is fully amenable to automation thanks to a variety of tools that can help you obtain the necessary data.
If there’s anything on social media that captivates people more than images, it is video. Just think how many times you have stumbled across another funny piece that sucked you in for at least a couple of minutes. It’s because videos are super engaging. Either entertaining or educative, they are easy to consume and can deliver tons of useful information while you just sit back and relax.