Whatever the scale of your business, the internet can make it grow faster. This is the truth almost every industry has acknowledged in the recent years. It is reported that 3,773 billion people, which accounts for more than a half of the world’s population, are active internet users; 2,789 billion of them are on social media. It is simply unaffordable to ignore the statistics like that if you reckon yourself among forward-thinking entrepreneurs. Nowadays, people literally live on the internet: they communicate, search for information, and buy products online. But how do you leverage this to boost your business? The solution is digital marketing.
LinkedIn is the largest social network for professionals in the world. With more than 467 million users, the platform offers countless opportunities for getting public exposure in the B2B segment. So if you are a business owner, an expert in your industry or just highly qualified specialist who owns a personal website or blog, LinkedIn can serve you as a perfect traffic generator.
Currently, Facebook rules the social media world. According to the 2017 survey, about 68% of U.S adults use Facebook, and more than 65 million businesses are owners of a Facebook fan page.
Social media is a primary vector of the digital world future. By 2021 the number of social media users is estimated to exceed 3 billion. At the same time, big names like Facebook and Instagram make it more obvious that their development strategy focuses on connecting people with their peers rather than connecting people with brands. The shift has started to be noticed in 2014 and has become more visible every day since then, leading to significant drops in the organic reach and engagement for the posts on business pages.
Undeniably, there are a few players that have managed to attract every year millions of users and have shaped to a large extent social media landscape. They have gained such a significant market share that the term social media began to be considered a synonym with their brand names.
Over the last years, social media seems to have become a constant in our day-to-day life, and one cannot stop from asking oneself: is social media just a buzz that will pass just like it emerged or is it here to stay?