Every marketer knows that the key to successful social media promotion is the ability to adapt your marketing strategy to the current trends. Social media evolve with an incredible pace, and if you really want to reach your audience effectively, you have to keep up.
Promoting your brand on social media can be a real time sink. At the end of the day, managing multiple social accounts, creating original posts, and engaging with the audience online is a lot of work. And let’s face it, social media marketing isn’t cheap too, especially if your strategy is based on paid advertising.
Social media marketing can hardly be effective without monitoring the attitude of customers toward the brand and its products. While in traditional marketing such monitoring requires through field research and surveying focus groups, the process is considerably less labor-intensive when it comes to social media marketing. Why? Because it is fully amenable to automation thanks to a variety of tools that can help you obtain the necessary data.
If there’s anything on social media that captivates people more than images, it is video. Just think how many times you have stumbled across another funny piece that sucked you in for at least a couple of minutes. It’s because videos are super engaging. Either entertaining or educative, they are easy to consume and can deliver tons of useful information while you just sit back and relax.
Boasting one billion monthly active users, Instagram is not just one of the largest social networks in the world. It is a marketing platform to reckon with. Instagram users are 10 times more active when it comes to engaging with brands than users on Facebook, which makes it a perfect tool for traffic generation and online сommunication. For this reason, Instagram is insanely popular with businesses of all scales, especially the small ones.
Social media are penetrating deeper in our lives as people spend more and more time online cultivating their social profiles. Just imagine, seven in ten internet users worldwide have active social accounts.