SEO, standing for ‘search engine optimization’, is the issue that seems to concern every earnest online marketer today. In fact, 61% of businesses see SEO and growing their organic online presence as the top priority in terms of inbound marketing. And rightfully so. SEO determines whether your business is visible online or gets lost among the competitors.
What do you usually do when you stumble across an ugly-looking and poorly optimized website? Do you stay and continue struggling against all odds in order to find the information you came for? Unlikely. Why would you even bother if there are so many other websites out there? Your time is valuable, and so is the time of other internet users. This is why good usability is considered to be the cornerstone of web design, determining whether a site will serve its intended purpose.
Remember Sprite’s advertisement from the 90’s which used the tagline “Image is nothing. Thirst is everything”? Well, for most brands and public personalities, this couldn’t be further from reality.
Do you want more people to know about your business? Would you like it to be found easily on the internet? Do you wish to be closer to your customers and have a permanent access to valuable feedback? For most business owners, the answer to all these questions is a decisive YES. After all, why would you mind getting more exposure for your brand?
Social media monetization isn’t just a vague concept only large brands can benefit from. In fact, social media as we know it is steadily turning into a tremendous commercial machine offering business opportunities for all who are ready to put some time and effort into it.
In the light of Ning’s e-commerce platform release, we decided to share an inspiring story of success. We hope that it could motivate our network creators to aspire for greater achievements with their community building efforts. If you have been nurturing an idea of monetizing your network but still have doubts whether it is worth a try, then this story is for you!
