This week, we held the second webinar in our series with Richard Millington, one of the most respected voices in the field of community management. The first one was about increasing activity, and it was definitely the most successful webinar Ning has ever held.
The majority of communities struggle to sustain high levels of activity in their communities. We typically only hear about the rampant success stories. It’s fun to believe that a community will just attract members and explode to life.
At Ning, we’re all about social. It’s in our veins. We play well with others like Twitter and Facebook; and we focus on how other services like them can best be implemented into the Ning Platform to give you a seamless and awesome experience for building and contributing to a Ning community, and sharing content elsewhere.
We encourage Ning Creators to take full advantage of other social platforms as they build a social strategy and online presence to reach their goals. Here are 8 ways your Ning community works with other social platforms, making your Ning site an integral part of that strategy:
If you’ve set up Google Analytics or any other kind of traffic analysis tool for your network, chances are you’ve noticed that search engines typically send a lot of visitors your way.
Just like with any website, search engines send out crawlers to your network to discover and analyze it. Once this is done, your network starts appearing on the search results for certain phrases or keywords that visitors type in. Since most people aren’t willing to look beyond the top 10-20 search results, high rankings are extremely important.
Network Creators love to ask us whether the Ning Platform can scale a social network on Ning to millions of people and page views. It’s a great question.
The short answer is absolutely. That’s why we’re here. Our general approach is to quietly earn your trust on this front by simply being up and, well, awesome. As your network continues to grow and grow and grow, it should just work. You shouldn’t even have to think about it.
The longer answer is that creating a platform that works smoothly and speedily at high volume is a challenge. We love challenges. It’s an area that we have taken seriously from the start and a place where we’ve put our money where our mouth is.