Guides

Brenda Peterson
Brenda Peterson

How to Write an Impactful Brand Manifesto

Your brand is not just the logo slapped on your products and marketing materials. Your brand is a story, an image, a set of values, and an attitude your organization is trying to develop. It’s the standpoint you take. All these details determine how your audience perceives you, how they associate themselves with your brand, and how attached they become.

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Gregory Mount
Gregory Mount

A Novice’s Guide to Meta Tags

Meta tags are data that helps search engines crawl web pages and rank content while facilitating the search. Hence, meta tags are known to be conducive to SEO.

Nowadays, when 93% of all online experiences start with a search engine, the importance of SEO is hard to overestimate. Neither social media outreach nor paid online ads can grant you as much exposure and high-quality organic traffic as ranking high in search engine results pages (SERPs).

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Brenda Peterson
Brenda Peterson

The Best Lead Generation Tools to Boost Your Business in 2019

One of the essential stages of any ​​marketing strategy is lead generation. We all know that leads are the key to sales. Leads are contacts that allow businesses to reach their customers and involve them in any form of interaction that would potentially result in a conversion.

You can obtain leads by encouraging prospects to perform specific actions on your business website: sign up, make a phone call, subscribe for a newsletter, fill out an online registration form, order a product or service, etc. The more leads you generate, the more potential conversions you can expect.

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Brenda Peterson
Brenda Peterson

YouTube SEO Guide: 10 Ways to Optimize Your Videos

Nowadays, nobody questions the power of YouTube. Video content grows in popularity year by year, and so does the platform. Realizing the potential of YouTube in generating engagement, driving traffic, and raising overall brand awareness, businesses have flooded the platform with content in attempts to reach their audience. And you know what? You should follow their example! After all, 54% of consumers admit they want to see more videos from brands they are interested in.

YouTube is not just the world’s most popular video-sharing platform. It is, in fact, the second largest search engine after Google (to which it actually belongs). That means that video content uploaded to YouTube and optimized for search can not only increase your audience engagement but also make you more visible on the internet.

But how to optimize your videos for YouTube Search? Keep reading this brief SEO guide and find out how to achieve better ranking positions for your video content.

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Marc Andreessen
Marc Andreessen

7 Instagram Trends That Will Define Your Social Media Marketing in 2019

With a billion monthly active users worldwide, Instagram boasts the popularity that allows it to define social media trends and set new directions in the development of digital marketing in general. Having such a massive global reach and using the top-notch audience targeting tools inherited from its big brother Facebook, no wonder that Instagram is a tidbit for businesses.

Indeed, Instagram can give you the exposure needed to develop your brand and drive conversions. But it is hardly possible to do successful Instagram marketing without understanding the current trends that define how the platform works today and what it will be in the near future. This is why we have picked seven definitive Instagram trends that will impact your social media marketing in 2019 and the years that follow.

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Ally Windsea
Ally Windsea

How to Build an Effective Content Marketing Strategy in 8 Steps

By this time, every digital marketer has learned that content is king. If you want to get in the spotlight and reach your audience effectively, you need to produce a lot of high-quality content. Your goal is not just to capture the attention of your potential customers, but to keep them engaged in a long-term perspective. Your content must be there to accompany your prospects throughout their entire customer journey and beyond.

Sounds a bit overwhelming? It is if you approach content marketing haphazardly and without a carefully planned strategy. Jumping right into content creation can be risky: you can invest a lot of time and money in it only to find out that your content doesn’t do anything for your business in the long run. Therefore, it is vital to think your content strategy prior to taking any tangible actions. In this article, we will outline 8 steps of building a successful content marketing strategy to help you crown your own “king”.

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