Guides

Brenda Peterson
Brenda Peterson

How to Design Your Community on Ning

Although the content is undoubtedly the most valuable asset of your Ning network, the design is something to be taken very seriously as well. No matter how relevant and engaging your content is, no one would be particularly excited to browse an ugly website, right? The truth is, 38% of people give up engaging with a website if they find it unattractive. Obviously, as a network creator, you don’t want to lose this much audience. On the contrary, you want users to be happy about every single aspect of your creation.

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Brenda Peterson
Brenda Peterson

How to Get More Followers on Instagram: 10 Ways to Grow Your Outreach

From a trendy platform where teenagers used to show off their fancy photos, Instagram has grown into the most popular social network for sharing visual content. With 800 million active users worldwide, no wonder it is now considered as one of the most effective means of public outreach. Brands of all scales don’t spare time and resources to enhance their presence on Instagram and connect with their target audience. However, only 30% of all Instagram posts actually get seen. The rest 70% simply don’t serve their intended purpose.

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Brenda Peterson
Brenda Peterson

How to Monetize on Pinterest: Tips for Brands and Bloggers

With 150 million monthly users, Pinterest is not only an extremely popular image-sharing social network, it is also one of the most powerful online marketing tools. It is widely known that social media help brands build influence and promote their products and services. But Pinterest shows statistics that often surpass those of other social platforms. It was estimated that Pinterest users tend to spend much more money on products they find on the platform than Facebook users. Furthermore, visitors coming to company websites from Pinterest usually stay for much longer than those arriving from other social networks. These two facts alone are enough to ask yourself a question: how to make money on Pinterest? This brief guide is to shed some light on the issue.

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Brenda Peterson
Brenda Peterson

Email Marketing Beginner’s Guide: Boosting Conversions the Old School Way

Gone are the times when email was the only way to communicate online. Sending electronic letters the good old fashioned way is being gradually replaced by instant personal messaging and posting on social media.

Remember when people were grumbling about the lack of personal touch and intimacy in emails as opposed to traditional hand-written letters? Well, as ironic as it may sound, today emailing seems to be the most personal and intimate way of online correspondence.

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Brenda Peterson
Brenda Peterson

5 Essential Types of Visual Content Website Owners Can’t Ignore

How to catch people’s attention and make them stay longer on your website or blog? This is the age when so much information is surrounding us that it is almost impossible to keep focus for a long time, let alone remembering stuff you’ve come across on the Internet. Just enter the web and you will be immediately engulfed by endless flows of data rushing at you from all sides.

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Brenda Peterson
Brenda Peterson

Is Facebook the Only Way to Stay Social? Networking Beyond the Obvious

Social networking has become so deeply enrooted in our lives, that for many of us it is hard to imagine a day lived without checking out a Facebook or Instagram feed. We use social media to stay connected with the world, keep up with the latest news, communicate with our friends and relatives. For many, online networking is also a way to express themselves, get a message out, and find fellow-thinkers.

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