Whether you want to start a business or increase your sales, attempting to achieve any tangible results without proper digital marketing tools at your disposal seems to be a monkey business in the modern era, when the Internet drives people’s opinions and decision-making. The bottom line is, if you want to claim your own place on the market and reach potential customers, you have to establish a very strong online presence and promote your business by utilizing the most effective digital marketing strategies. Otherwise, surviving the competition, not to mention getting an upper hand in it, becomes a mission impossible.
Whatever the scale of your business, the internet can make it grow faster. This is the truth almost every industry has acknowledged in the recent years. It is reported that 3,773 billion people, which accounts for more than a half of the world’s population, are active internet users; 2,789 billion of them are on social media. It is simply unaffordable to ignore the statistics like that if you reckon yourself among forward-thinking entrepreneurs. Nowadays, people literally live on the internet: they communicate, search for information, and buy products online. But how do you leverage this to boost your business? The solution is digital marketing.
LinkedIn is the largest social network for professionals in the world. With more than 467 million users, the platform offers countless opportunities for getting public exposure in the B2B segment. So if you are a business owner, an expert in your industry or just highly qualified specialist who owns a personal website or blog, LinkedIn can serve you as a perfect traffic generator.
Being a hugely popular video sharing platform, YouTube is the world’s 2nd largest search engine after Google, engaging more than one billion users! If you study YouTube’s statistics closer, you’ll find out that it offers endless opportunities for businesses and individuals to step into the spotlight.
Before you start a search engine promotion of your website, conduct a thorough internal audit of a website, in order to identify and eliminate the possible errors.
We collected the recommendations of different SEO-specialists and prepared a step-by-step guide for a website technical verification.
Here, you will get only practical tips with the links to the official sources of the search engines. 30 paragraphs, a bit more steps, and the DIY website technical analysis is ready!
No matter how amazing your website is, you won’t be able to use it as a medium to achieve your goals unless you don’t drive traffic to it. There are more than 1.3 billion websites in the world today, and the number is continuing to grow fast each day – how easy do you think it is to find yours among all of them? Running a website that doesn’t generate enough traffic is like trying to sell a product nobody knows about. To make your site work for you, you have to bring it to the spotlight.