Guides

Brenda Peterson
Brenda Peterson

How to Monetize on Pinterest: Tips for Brands and Bloggers

With 150 million monthly users, Pinterest is not only an extremely popular image-sharing social network, it is also one of the most powerful online marketing tools. It is widely known that social media help brands build influence and promote their products and services. But Pinterest shows statistics that often surpass those of other social platforms. It was estimated that Pinterest users tend to spend much more money on products they find on the platform than Facebook users. Furthermore, visitors coming to company websites from Pinterest usually stay for much longer than those arriving from other social networks. These two facts alone are enough to ask yourself a question: how to make money on Pinterest? This brief guide is to shed some light on the issue.

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Brenda Peterson
Brenda Peterson

Email Marketing Beginner’s Guide: Boosting Conversions the Old School Way

Gone are the times when email was the only way to communicate online. Sending electronic letters the good old fashioned way is being gradually replaced by instant personal messaging and posting on social media.

Remember when people were grumbling about the lack of personal touch and intimacy in emails as opposed to traditional hand-written letters? Well, as ironic as it may sound, today emailing seems to be the most personal and intimate way of online correspondence.

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Brenda Peterson
Brenda Peterson

5 Essential Types of Visual Content Website Owners Can’t Ignore

How to catch people’s attention and make them stay longer on your website or blog? This is the age when so much information is surrounding us that it is almost impossible to keep focus for a long time, let alone remembering stuff you’ve come across on the Internet. Just enter the web and you will be immediately engulfed by endless flows of data rushing at you from all sides.

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Brenda Peterson
Brenda Peterson

Is Facebook the Only Way to Stay Social? Networking Beyond the Obvious

Social networking has become so deeply enrooted in our lives, that for many of us it is hard to imagine a day lived without checking out a Facebook or Instagram feed. We use social media to stay connected with the world, keep up with the latest news, communicate with our friends and relatives. For many, online networking is also a way to express themselves, get a message out, and find fellow-thinkers.

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Brenda Peterson
Brenda Peterson

How to Build Your Brand and Design a Perfect Logo for Your Business

Starting up a business takes both creativity and patience – Rome wasn’t built in a day, was it? Figuring out what exactly you’re going to do is only the beginning of the journey. What comes next is creating a brand, building its image, and designing a logo that will catch the eye of potential customers.

Building a brand is crucial for every startup and must be taken with utmost care and responsibility as the image you are going to create will accompany your business through the entire cycle of its existence.

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Brenda Peterson
Brenda Peterson

Google Analytics for Beginners: Metrics Every Website Owner Must Follow

When you start a website, you have very specific goals in mind. What are yours? Do you want to promote your business, expand your customer base, sell products online, make money from ads? Maybe you don’t even pursue any business goals and just use your website for personal development and communication. Anyway, if you own a website, you’ll want to know how successful it is, how many people know about it, and who are the visitors. But what is the best way to find out? Without a shadow of a doubt, it’s an online tool you’ve probably heard about – Google Analytics.

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