Knowing the market size is vital for providing your company’s
management team with an objective assessment of the current market
situation. It allows you, your team, and your stakeholders to see
the real opportunities for business development, to identify your
position among the competitors, and to plan production volumes more
effectively.
I could start this post by explaining the importance of YouTube for your digital marketing. But there’s no need to rehash the obvious. YouTube is not just the largest video-sharing platform in the world; it is known to be the second largest search engine after Google. So if you manage to harness its power, consider yourself golden as you get access to the inconceivable audience of almost 2 billion monthly active users worldwide!
Just like you can’t drive
a car blindfolded, you can’t do business without paying attention
to the numbers. Otherwise, you’re doomed to crash — in both
situations. How much revenue does your company earn? What’s your
growth rate? How much you spend on developing your products and
marketing them? These and more questions need to be answered so
that you can effectively measure your financial performance, track
achievements, control expenses, balance the failures, and prevent
disasters.
How to make your website rank at the very top of the search
engine results page? Today, when
93% of all online experiences start with a search engine, the
problem of online visibility has never been more relevant. The
competition keeps growing, and the Internet is becoming an ever
more crowded place as businesses of all scales struggle for the
public’s attention by creating
websites and flooding them with content.
How often did you catch yourself thinking: “I would probably not
have bought this if not for that special deal”? I bet pretty often.
I know I did! Let’s face it, it feels like they take it from you
unless you grab the chance to snag that t-shirt half-price, even if
deep inside you realize that the offer is nothing but a marketing
trick. And you really can’t be blamed for that. No one wants to
miss out on an opportunity to have something for a reduced price or
that comes with a cool bonus. In marketing psychology, this is
called “fear of missing out,” abbreviated as “FOMO.”
Your brand is not just the logo slapped on your products and
marketing materials. Your brand is a story, an image, a set of
values, and an attitude your organization is trying to develop.
It’s the standpoint you take. All these details determine how your
audience perceives you, how they associate themselves with your
brand, and how attached they become.
